Hands up everyone who is familiar with this yellow lotion from Clinique! Come on come on, don’t be shy 😀
I’m sure many of you would have, at one point or another tried the very popular Clinique 3 Step system and the Dramatically Different Moisturizing Lotion or Gel. I have but the Clinique basic skincare range doesn’t suit my skin. Breaks it out, in fact. My skin plays much better with Clinique’s targeted products e.g. Moisture Surge Gel Cream or the Youth Surge Cream and their serums.
So, when under hush-hush circumstances, in the confines of the historic Majestic Hotel in Kuala Lumpur, it was unveiled to the press recently that Clinique was reformulating their iconic Dramatically Different Moisturizing Lotion, you could almost hear the collective gasps of surprise in the room. Beauty editors are usually very poised and unflustered people but you could see the well groomed eyebrows shoot up into the air when the news was announced.
You will see the new Clinique Dramatically Different Moisturizing Lotion + (note the Plus please!) roll out in stores starting from about now and it will be out in full force in July 2013. I’ll just share a little about what’s new, gleaned from what we were told, and briefly how I found it.
The Clinique Dramatically Different Moisturizing Lotion or DDML as it is affectionately known as, was formulated back in 1968 and the formula has remained pretty much unchanged since then. Imagine, 45 years of the same formula! The purpose of this lotion is just one – basic moisturizing. That’s all it does and that’s all its supposed to do.
No anti-aging, no super hydration, no whitening – nothing. Just your basic moisturiser to keep your skin hydrated. You know at the pretty affordable price tag (for a department store brand), you really shouldn’t be expecting too much more 😉 Not many lotions do this anymore. Most products these days come with a host of multitasking properties so it is interesting that Clinique is sticking to this one purpose. The original version is targeted at those with Very dry to dry-combination skin and there is a gel texture for those with oily-combination skin. The latter is one that I believe is more popular here in the tropical climate.
So what’s new then? This.
The new formula now incorporates Hyaluronic acid, Glycerin and Urea to improve hydration and also to strengthen the skin barrier so less moisture escapes your skin. What this is therefore supposed to do, is to help your skin remain more hydrated throughout the day.
Texture wise, I honestly can’t remember how the previous version feels like. This new one feels light and although it was the heavier version, absorbed quite nicely into my skin without a sticky feel. I’ve been told to take it for a spin which I have. The original DDML breaks me out which is why I said the products in Clinique’s 3 step range just don’t do it for my skin. The cleanser is drying, the Clarifying lotion is too drying and the DDML breaks me out. I’m told that DDML+ may not but sadly it does. It was fine for about a week but I noticed little spots pop up thereafter. Its also rather heavy on skin. Well, this is supposed to be for dry to very dry skin so I wasn’t really surprised. So, DDML+ doesn’t work for me but then it didn’t in the first instance either so, no real surprises there 🙂
Yeah, Clinique’s HQ trainers were really pleased to be part of the launch too LOL Its their biggest of the year and I must say, taking on something as iconic as this yellow lotion is no mean feat. I can almost hear the screams of DDML fans at this point “Don’t mess with my Holy Grail moisturiser!!!” because we know that reformulations can only go one of two ways – much better… or worse.
Clinique is hoping that it will be the former for you 🙂
Are you already a DDML user? How do you feel about this reformulation?
I’d actually love to know if you are already a user and if so, how long you have been using this, because I know fans of DDML are very loyal! 🙂
Clinique Dramatically Different Moisturizing Lotion+ Price: RM68/50ml, RM145/125ml Availability: Clinique counters from 18 July 2013