Pureology 100% Sulfate-Free Vegan Hair Care : Save Water. Give Water Campaign 2013

Pureology.

If I didn’t already know it was a brand of hair care products, I’m not sure I’d have figured out what it was. What makes it so special, is that it is a brand that is 100% Sulfate-free and Vegan. So, all of you looking for sulfate-free shampoo? You got it! Looking for something to complement your animal-derivative free lifestyle? You got it!

I have never used it though. Its only available at salons so it does make it a little more inaccessible to the regular Jane like you and I who may never stumble on a salon selling Pureology products. I was recently introduced to the brand, and also to their Save Water. Give Water Campaign. Thought I’d quickly tell you about it :)

Pureology’s Save Water. Give Water Campaign is an effort held in conjunction with World Water Day and partnered with Green Cross International to sponsor and help children and women in Ghana enjoy safe drinking water and proper sanitation.

Why water? Well, what many of us reading this takes for granted that flows out of the tap in our homes isn’t all that accessible to everyone, everywhere in the world. In many parts of Africa and in Ghana where this initiative is being carried out, women walk for miles to collect enough water for their daily needs. Children drop out of school to help collect water. Not everyone has the luxury of just simply turning on a tap to get clean running water.

With this initiative, Pureology will contribute €1 from every sale of the Pureology Hydrate Shampoo and Conditioner to Green Cross International towards this cause. Also, they will commit their hair salons to conserving water and reduce wastage.

As I said, many of us take running water for granted. The only time we appreciate water is when we get home after a long hard day at work, hot and bothered and just want a hot shower to wash away the grime of the day. We turn on the tap and not a drop of water falls out. Water cut! Imagine facing that uncertainty every single day, and I think we can all do our little bit to help conserve water and not waste it.

For 2013, Pureology has come out with special limited edition packaging for their Hydrate Shampoo and Conditioner. The picture that you see above is a colourful montage of drawings by school children at the Makango School in Northern Ghana.

But you know what? Don’t just buy it for the packaging. Buy it, if you must, for what you believe it can do for your hair and know that in doing so, you are helping contribute a little bit of money towards helping provide water to those who need it :)

Have you used Pureology before? Is there a particular product you like from the brand?

I’ve never used it and as I have said, never knew where to find it. I know for certain Hair Quarters in Publika, Solaris Dutamas carries the brand so if you have been wanting to try it, you can try there. If you know of other salons or if you want to share your experience with Pureology haircare and colour, please do! Come educate the rest of us who are Pureology virgins :D

Paris B

Pureology is a 100% Sulfate-free and vegan hair care and colour product range available at selected salons nationwide