I’ll be the first to admit that I’m not a greenie nor terribly sold on natural/organic products. But I know there are many people out there trying to go organic or natural for a healthier lifestyle. So, when I was given the chance to learn a little more and to try a brand of organic makeup, I took it up. I thought it would be interesting to see how well natural and organic makeup stand up to regular department store or pharmacy/drugstore makeup :)
The brand I was introduced to was Nvey Eco an organic makeup brand that hails from Australia. There aren’t many around, in case you are wondering. Nvey Eco aims to provide high quality, high performance makeup that is 100% Certified Organic. I think you’ll agree that this is rather fascinating :)
Today I’ll tell you what I think of the Nvey Eco Moisture Rich Fluid Foundation in 514 Cool Natural. There are 4 shades available locally at TNS Skinlab although there are 6 shades available in all. The key ingredients in the foundation are organic chamomile, vitamin E, safflower oil along with being oil free, fragrance free, paraben free… you get the picture. But importantly, how does this measure up to say… my Holy Grail liquid foundation? Ahh…
Well, lets just say the position of my Holy Grail foundation isn’t threatened just yet :)
My “problem” with this one isn’t with the texture but with the shade. 514 Cool Natural, despite the name, has significant yellow tones in the base and it is actually rather deep in shade. This belies the colour you see through the transparent plastic packaging. The colour in the bottle is actually very pale.
It is quite creamy as you can see. The packaging is simple and straight forward. It reminds me somewhat of the Benefit Hello Flawless liquid foundation. However, when I pumped it out, it was clearly far too yellow and deep for my skintone.
Here’s a swatch alongside other foundations I wear regularly for comparison.
(1) Kanebo Lunasol Skin Modeling Foundation OC-01 (2) Nvey Eco Moisture Rich Fluid Foundation 514 Cool Natural (3) Shiseido Perfect Refining Liquid Foundation I00 Very Light Ivory (4) Diorsnow Liquid Foundation 010 Ivory (5) Revlon Colorstay Makeup liquid foundation 200 Nude
Speaks for itself doesn’t it? :) Even the Revlon Colorstay I told you about last week, that I was moaning at for being a bit too deep looks pale next to the Nvey Eco. So I have to say, the shade disappointed me. I checked the foundation selector on the Nvey Eco website and found that I should be wearing Cool Ivory 510, a shade unavailable locally. Based on the foundation selector, Cool Natural would be suited for someone with light-medium skintone with yellow undertones. I think it does make sense.
Still, I found out that if I apply a very thin layer on my skin, and then set it with the Nvey Eco Mattifying Compact Powder (review soon!) the yellow tones are toned down, and I could get away with wearing this one. Without the powder, it does make my skintone look a tad deep and yellow. I also realised that the best way to apply this foundation was with a flat top foundation brush or fingers or maybe a sponge. Regular paddle foundation brushes causes streaking and so does the Real Technique Expert Face brush. Took me far too long to work at it so use your fingers for best results.
Texture-wise, it is light but it also took a long time to set properly. It definitely needs setting powder, something I haven’t been using in a while. Coverage is also sheer. Its buildable if the shade suits you, but since I couldn’t build it up further, I rely on concealer. I am a little nonplussed by this because the texture actually feels very creamy and when it pumps out, it does look very creamy. So you would expect something of this texture to have a medium coverage at least. It always surprises me when it doesn’t.
Before and after, you may notice the slight yellow tint and light coverage. Evens out skintone but it is sheer, which shouldn’t be knocked. Some people do live for sheer coverage foundations :)
However, I find that my skin looks its best wearing this foundation about 2 hours in, when its had time to settle and meld into my skin. Then, I look at myself in the mirror and think “Ok, it looks pretty impressive. Shame about the shade!” 2 hours in, it gives my skin a lovely dewy and even finish. It isn’t very longlasting though. I get about 7-8 hours wear till about 3-4pm when it starts to fade quite significantly.
Since I’m not all that into using, eating or wearing organic products, I can and have found liquid foundations that fare much better for me in terms of performance. However, if you are in the market for an organic and natural makeup brand then this will be one to watch. I don’t believe there are many out there so this one does come at a premium price.
In a nutshell
Nvey Eco Moisture Rich liquid foundation is a liquid foundation that is certified organic and hails from Australia. Despite the creamy texture, the coverage is light-medium and does not dry out your skin. I do find that it does need setting powder and it takes a while to set on skin. Shade-wise I didn’t get one that suited my skintone so it was harder to like it. I find that my skin looks at its best with this on about 2 hours into wearing it and it wears on me (non oily skin) for about 7-8 hours before I notice significant fading. This isn’t a foundation I’d wear to impress. But if you are concerned about what goes into the makeup you wear daily, and don’t mind sheer coverage then this will be one to consider.
Pros: Non oily formula, Does not settle into pores, When it has melded with skin it gives a very lovely finish, Lightweight texture on skin
Cons: Foundation shade is significantly yellow and deeper in shade when pumped out as opposed to viewing it in the bottle, Fading is noticeable, Pricey
Who will like this: Anyone who is looking for organic makeup, Anyone who doesn’t mind light and sheer coverage
Here is the ingredient list for those interested.
I do have to say that its rather pricey. Locally, it retails at RM168 and on the Nvey Eco website, they retail it at $49.95. I do find that most organic products carry a higher price tag, perhaps due to the ingredients, but it does make it hard for most people to splurge on this when they could get a department store brand foundation that is very good, at a similar or even lower price, and luxuriate in the shopping experience. The only difference would be that most department store brands aren’t organic so that will ultimately be the tipping point.
Have you tried any Nvey Eco foundation? Have you used any organic makeup or do you not bother if it is organic?
This is my first time trying anything from Nvey Eco. I can’t say I was wowed by the foundation, mostly because I have my faves already firmly in place. However, I do like the blush and I’ll probably tell you about it next ;)