I came across an interesting article on BritishBeautyBlogger this week. Essentially, it was a lot to do with the power of marketing, sales strategy and how suggestible women can be when it comes to personal beauty and the idea of beauty.
In a nutshell, in order to sell hair removal products to women in China, Veet’s campaign was to plant the seed of doubt in the minds of Chinese women that body hair made them somehow less attractive than someone with smooth hairless skin. I’m no marketeer but I could see the point in it.
If no one was going to buy a product, create a demand for it. Isn’t that what successful marketing is about? Granted, a lot of this was aimed at a person’s self-esteem and you know how it is when you have to sell something to women. Tell them what will make them look better/thinner/more attractive and you pretty much have their attention. The China market is huge, I’m not surprised why Veet did what they did.
Yet, I’m not here about Veet. I actually am a little more curious about hair removal products and whether you use them. You can probably tell by the dearth of mentions of hair removal products, epilators and the like, that its not a subject matter close to my heart 🙂
As you may have guessed, I don’t have a hairy problem. Epilators, hair removal creams, waxing… it all goes whoosh! over my head. Not for want of caring, its for want of having any noticeable bodily hair to remove. I count myself lucky. One less thing to worry about LOL!
But here’s a funny story. When I was in college, my friends would sometimes talk about not having shaved. I was young and naive having just come to the big city from a small town, and for the life of me, I had no idea what they were shaving. I knew it wasn’t their upper lip or their chins. It couldn’t be their head. What on earth were my friends on about?!
I found out later that they meant their legs. The information made me even more perplexed. I’d look at my legs and wonder if I was missing out on something, or if I was abnormal for not shaving! I now realise I’m lucky but to a young impressionable girl, it was a very confusing, perplexing period of my life LOL! 😀
So, I know nothing about hair removal or epilators. How they feel, which works, or even if Veet is the best way to go about it. I am as perplexed about it now as I was as an 18 year old. The only difference is I now embrace my hairless state 😀
Do you have a hairy problem or is it in your head, planted by the advertisements and marketing tricks? Do you have hair removal products you like?
Or do you not care about the common perception of hairless beauty and just embrace your body hair au naturel? 😀