Something new cometh from Biotherm – the Skin.Ergetic Eye cream and a brand new looking flagship counter! I’ll just tell you quickly about the eye cream and then I’ll take you on a quick tour of the counter. Sounds good? 😉
The Skin.Ergetic Eyes is as the name indicates, an eye cream. It complements the rest of the Skin.Ergetic range (serum and moisturiser) and is supposed to address 5 signs of eye fatigue – dark circles, bags, fine lines, slack skin and puffy eye lids. Sounds most promising doesn’t it?
The cream is an opaque beige tinted cream that feels light to the touch and seems to absorb quite quickly into my skin based on a quick trial at the counter. The lovely sales assistant told me that she personally found that although her lids were still a little puffy, it had reduced the worst of it and helped reduce the dark circles she had. I’m so bad at using an eye cream that it isn’t funny 😛 I should really start incorporating some sort of eye treatment into my skincare regimen – something I’ve been told time and again 😛
If you head down to Pavilion Kuala Lumpur, you may notice the new flagship Biotherm counter. It looks a little different now from when it did before. A little more sleek and a little more in keeping with the new theme of bringing you beauty from the deep – a reflection of Biotherm’s aqua based skincare.
2 LED screens play soothing images from under the sea although I thought it might be better served playing images of the products. It was easy to miss otherwise. The counter is kept a soothing blue of varying tones to reflect the depths of the ocean but what I think was most refreshing was how open the counter is now.
It seems to be a trend isn’t it? Skincare and cosmetics brands now adopt an open counter concept so it is easier for customers to browse and see the skincare at one go. New items, like the Skin.Ergetic Eyes is highlighted in pods so your eye is immediately drawn to it.
The counter is brighter and it is just easier all round to see everything at one go. If you want a skincare consultation, there is a counter with a selection of skincare close at hand so you don’t feel rushed.
Even the men aren’t left out, with their own corner and their own consultation counter. Biotherm is supposed to be the world’s No. 1 men’s skincare brand for years, and I think a lot of it is attributable to their long time spokesman – Takeshi Kaneshiro LOL!
I like how brands are starting to realise that consumers these days have more options and want something more personalised. We don’t want to just buy things over the counter, we want to test them, talk about them and browse at leisure. Many brands are starting to break down that over-the-counter concept and I think its a good step forward for us consumers 🙂
Are you a Biotherm skincare user? Have you seen the new counter down at Pavilion KL?
I’ve learnt that like Clinique, I can’t use the most basic range which is the Aquasource range as it breaks me out. But I’ve had good results with the White Detox range back in the day, and I quite liked Skin Vivo too.
Paris B
Skin.Ergetic Eyes cream Price: RM160/15ml Availability: Biotherm counters. The Flagship Biotherm counter is at Level 3 Pavilion Kuala Lumpur
I love Biotherm products actually a lot! The new Aquasource night time treatment is pretty awesome-I actually used up a whole bottle haha!
Ooh I heard that is some seriously good stuff! Maybe I should give it a go – my skin seems to need more and more hydration 😀
I second that. I’ve been using throughout winter and my skin is well hydrated.
Will you be doing a full review on Skin Ergetic Eyes? And then something like Biotherm’s Skin Ergetic Eyes vs Clinique’s All About Eyes. And the winner is.. (hmm.. may not be very original but the bottom line is that I am in search of the next eye cream/serum to try) ;-D
Hi JK, I will be trying Skin.ergetic Eyes and will review it in time to come. However, I haven’t really used the Clinique one so I couldn’t compare it. I am presently using the Dr. Brennens Hyxelic cream which is supposed to help dark circles and I was terribly sceptical but it seems to have done something! Nothing terribly obvious and I honestly don’t know if its the cream or enough sleep or what. That’s my beef with eye creams. I can’t tell if they work 😛
Biotherm used to be my favorite skincare brand when i was 20. Was using it for about 3 years and swear by it back then. But skin changed after that and i’ve moved on. Last year, i was rather taken with one of the broccoli extract product, went for a couple of samples and find that it still doesn’t suit me. Skin seems prone to breakout with the use of that few samples. Good thing i switched back to ANR and my skin stabilized again. Haven’t been paying much attention on it since.
I’m told that broccoli serum (skin.ergetic) is supposed to be very good but after breakouts with the Aquasource I preferred to stay away. I suppose less odds of a breakout with an eye cream eh? 😉
I’ve never tried Biotherm products before, thanks for bringing this brand onto my radar hahah. I lovee the design of that counter too, very smart! And the blue is ever so soothing 🙂
It is! I remember Tracy was doing a bunch of reviews recently about Biotherm products. Made me want to try them again! Lol
Never really been a Biotherm fan. Tried a couple of products before, but nothing really impressed me. 😛 (hard to please. LOL)
And bad Paris for forgetting eye creams. Bad! Start showing more love to the ANR Eye. 😉 Which happens to be my favorite eye cream too. Hehe.
I’m going to start nagging you till I sound like a broken record. 😀
ANR Eye??? I didn’t know about this product! Which century am I living in? Ha! I’ve been trying eye cream from Lancome, Garnier, Skin Food, Clarins. I must say they are all crap! At least for me… They don’t seem to work! Boo hoo… Now, is the ANR Eye cream any good? Is it light enough?
Yes yes yes! Go get it! 😀
It’s the only eye cream that’s light enough for me and still works. No more dryness under my eyes and really comfortable too. I only use it at night though. 🙂
Drats! I just returned from the counter before reading your message. I managed to get some samples for ANR though. Will try to get samples for the ANR eye this coming weekend… Thanks Sze Ling!
Teehee… Butting in. I find the same I.e. most eye creams do nothing. I use the ANR eye serum too only because I like how light it is. Link to review here 😉
*hangs head in shame* I am so so bad with eye creams. I really should start back with the ANR serum. It’s the easiest to use and I love the light texture too 😀
I second the aquasource night time thing. I’ve been using throughout winter and I’ve not had any dry patches or anything like that, which I had in the past winters. So I’m really happy and glad I bought it.
That’s great to know it works so well! I’m told it’s one of their bestsellers!
I love Biotherm products and the facial that they provide too. Now im just curious on the results that this cream can provide as i have very severe dark circles too. So will be waiting for your review 🙂
I didn’t know they had a facial 🙂 I may give this a try soon but can’t promise cos I don’t have a serious dark circle problem. They do have samples though al you could pick those up too 😉
I don’t use Biotherm but I do love the smell of their products. It’s that I always have something the I like more or works better for my skin. The SPF lotions are very nice also, but then I use something else and just don’t get around to it.
It’s always the case isn’t it? There always seems to be something better out there or something we like more 🙂
Hi, Paris, did you purposely missed out the price of the eye cream? LOL, would love to know how much it cost! Btw, I m not a Biotherm skicare user but I once bought a moisturiser for my ex and it worked wonders for his blemished skin!
Oh drat! I didn’t realize the price was missing 😛 I believe its Rm160 but am trying to get confirmation on this. Will update when I do!
I used to adore Aquasource series! Maybe not the series but the moisturizing gel was perfect for me. I used it for a while, but changed it after I’ve really lost my oil balance. Last year I saw an Aquasource set with a nice pricetag, so I bought it and I used the gel only at nights, and sometimes as a sleeping pack in a few nights a wekk (hmm,I don’t remember who gave me the idea to use moisturizing gels as a sleeping pack,hmmmsss ;P ) it never broke me out, and my skin is very breakable (hahah!) but it also moisturizes me, I dont know, too well??
Lol! I wonder who that is to suggest gel moisturisers as sleeping packs….. 😉