The use of celebrity faces by various brands in cosmetics and fashion is nothing new these days. It used to be models who were the faces of brands. These days, with celebrity culture being so rife, and with celebrities being able to influence pop culture so much, brands are turning to celebrities to endorse their products and designs. We talked about it once before to see if we were influenced by celebrity endorsements and the general answer there was no.
If there is another trend I notice, it is that these celebrity faces are getting younger and younger. I realise that the brands want to capture the younger market. Catch them young and hope they’ll stay with you as they grow, seems to be their view.
The young too seem to be more willing to spend on higher end products, either because they identify with said celebrities or whether they just have more disposable income on hand and focus on the “me” and the “now”.
I do wonder though if these faces and especially younger faces affect how you feel about a brand and its products? I have realised that it has affected me and perhaps not in the way the brands have anticipated.
