• Email
  • Facebook
  • Instagram
My Women Stuff
  • About Me »
    • Contact Me
      • For PR
  • Budget Beauty »
    • Save & Splurge
  • Makeup »
    • Eyes »
      • Brow pencil
      • Mascara
      • Eyeshadow
      • Eyeliner
    • Face »
      • BB Cream
      • Blush
      • Bronzer
      • CC Cream
      • Concealer
      • Foundation »
        • Cream Foundation
        • Liquid Foundation
        • Cushion Foundation
      • Highlighter
      • Loose Powder
    • Lips »
      • Lip Gloss
      • Lipstick
      • Lipbalm
    • Makeup Brushes
  • Skincare »
    • Cleanser »
      • Cleansing Balm
      • Cleansing Cream
      • Cleansing Gel
      • Cleansing Milk
      • Cleansing Oil
      • Cleansing Water
      • Makeup Remover
    • Mask
    • Moisturiser
    • Scrubs
    • Serum »
      • Vitamin C
      • Retinol
    • Sunscreen
    • Toner/Lotion
    • Treatment »
      • Acne
      • Anti-Aging
      • Brightening/Whitening
      • Hydrating
    • Bath & Body »
      • Body Lotion
      • Body oil
      • Hair
      • Shower Gel
    • Facial Oils
  • Tips »
    • Tips & Discussions
    • Blogging Tips
  • Lifestyle »
    • Cooking at Chez PB
    • Beauty Services »
      • Hair Salon
      • Facial
      • Spa
    • Fashion »
      • Bags
      • Jewellery
      • Shoes
    • Home
  • Product Reviews
    • Beauty hor d’oeuvres
  • Brands
Home » Fashion » End of an icon: Yves Saint Laurent to become Saint Laurent Paris

End of an icon: Yves Saint Laurent to become Saint Laurent Paris

June 24, 2012 Paris B 40 Comments

The biggest news to rock the fashion world this week is the very dramatic potential change in name of one of fashion’s biggest houses – Yves Saint Laurent, popularly known as YSL. The new creative director Hedi Slimane has announced that the iconic name will be no more come the Spring 2013 show in September this year.

ysl slimane change name

Yves Saint Laurent will then be known as Saint Laurent Paris.

I’m not the most fashion savvy person out there, but even I am aware of the history behind the name of one of fashion’s most famous designers who came up in the House of Dior and was once the Head Designer in Dior before being fired. Reading the history of Yves Saint Laurent is interesting and pretty sensational 😀

But history aside, this change of name is really something quite big although I’m not quite sure that SLP has the same ring to it as YSL, does it? What say you?

That said, I also read that the YSL logo will be kept on despite the change in the brand name. It could lead to confusion in later years when the new breed forgets the origins of the brand and wonder why “Saint Laurent Paris” uses a “YSL” logo. Who knows. They might even then decide to drop the Y in the logo. SLP? SL?

Maybe the change of name will modernize the brand, even as they say they draw inspiration from the 1966 Saint Laurent Rive Gauche line. After all, Christian Dior has over the years, without fanfare, dropped Christian from the name, leaving only the surname and I do see it becoming a bit more catchy – Dior rolls off the tongue more easily and looks solid and modern, as opposed to Christian Dior but they still keep the CD logo. So maybe we just need to get used to St. Laurent Paris 🙂

Its hard to say if the cosmetics line will be affected by this name change, because YSL cosmetics is now owned by the L’Oreal group and they may have their own plans for it. What I am very curious about, is whether the iconic Y in Yves Saint Laurent designed bags will remain.

ysl bags

Personally, I’ve been having my eye on the YSL Cabas Chyc for a while now. This might just give me the push to get it. We’ll see 🙂

What do you reckon? YSL? SLP? For those of us who have grown up with the YSL name, we may feel the loss but those coming in later will probably just take it all in stride. Still, I better make my mind up about the Cabas Chyc before they do away with that Y too 🙂

Paris B

40 Insightful comments ... Read or JOIN THE DISCUSSION

About Paris B

Paris B is a 40-something beauty and skincare enthusiast with a practical and very critical view of beauty products and the world of beauty. Her mission on My Women Stuff is to deliver clear, honest reviews and facilitate discussions about beauty trends and life, tempered with a healthy dose of humour. When not blogging about beauty or life beyond 40 find her talking about feeding dogs real, wholesome food. Connect with us on social media at Instagram.

PREVIOUS POST: Scrumptious Saturday Vol. 14 : Rice Dumpling Season (Dragon Boat Festival)
NEXT POST: If the Lunasol 3 Dimensional Eye Palette in Deep Beige was a 3D movie its the only one I’d watch

40 comments ... Read or JOIN THE DISCUSSION

  1. LeGeeque says

    June 24, 2012 at 8:35 am

    Like you, I’m the Yves Saint Laurent generation. I find it hard to have the iconic Y on a bag without the Yves. A little thankful that I snagged the Arty ring while it was still bearing the Yves Saint Laurent badge. I think Saint Laurent Paris might still be acceptable. SLP – no. I use it on my puppy when she’s being a pest – sui lui pao 😛 (PS, Muse 2 of Cabas Chyc? For me.. :P)

    Reply
    • Paris B says

      June 24, 2012 at 10:47 pm

      We’ll have time cos they are only making a big change in September 😉 as for your question, I think you’re more Muse 2 than Cabas Chyc 😉

      Reply
  2. Raquel M. says

    June 24, 2012 at 8:53 am

    I think YSL is way more catchy… When a brand’s name is followed by a city name I tend not to say it at all. So Saint Laurent just seems a person’s name… Weird! I must say YSL is great for logos and Yves Sainty Laurent seems more elegant and seductive. I may come to change my mind in the future but, for now, I’m not sold! x

    Reply
    • Paris B says

      June 24, 2012 at 10:48 pm

      I have to agree with you about the name. Yves St. Laurent was musical and has rhythm. St. Laurent is like a place name, or as a friend said, like a breed of dog, like St. Bernards. LOL

      Reply
  3. Mira says

    June 24, 2012 at 8:57 am

    I also love the Cabas Chyc. About the name changed, I think it’s funny that they decide to drop the Y when the bags have a big Y on it. I think you should quickly grab the Cabas Chyc before they turn the Y into P. Oh, that’s such a nightmare.

    Reply
    • Paris B says

      June 24, 2012 at 10:49 pm

      That’s my fear. That they drop Yves then drop the Y! So a Cabas Chyc will be vintage in time to come right? 😉 I can’t imagine a P though, can you? Lol!!

      Reply
  4. Catherine says

    June 24, 2012 at 9:09 am

    I have been on the cocktail where they announced it… I have feeling that they dramatically and desperately want to be more fresh but this is bad decision… Im the one who cares about heritage, the history… Thats why I don’t mind spending on Prada, Hermes or Chanel…

    And that this with leaving Y tho it won’t link anymore to brand name? Greed….

    Reply
    • Paris B says

      June 24, 2012 at 10:51 pm

      I know exactly what you mean. Yves St. Laurent without the Yves is like chopping off part of a brand heritage. It just doesn’t make sense about the logo either!

      Reply
  5. Memoiselle says

    June 24, 2012 at 9:53 am

    I agree with you on the “Y” logo in their famous bags. Honestly Saint Lauren is not a bad name however i think “Yves Lauren” might be a better choice rather than “Saint Lauren”. Saint Lauren reminds me of Polo Ralph Lauren :p.
    Thanks for the info 🙂

    Reply
    • Paris B says

      June 24, 2012 at 10:52 pm

      It’s going to be an interesting time in YSL couture, and I’d definitely watch itnwithnsome interest! A friend said St Laurent was like a breed of dog like St. Bernard. Sent me into stitches, sacrilegious as it was 😛

      Reply
  6. Sze Ling says

    June 24, 2012 at 9:58 am

    I love the YSL logo, as that’s my initials. 🙂
    A bit heartbroken that they decided to change the name. I grew up with Yves St. Laurent, so it’ll always have a special place in my heart.

    Reply
    • Paris B says

      June 24, 2012 at 10:53 pm

      Ahhh lucky you! You could buy that YSL clutch and say it was monogrammed hehe…

      Reply
      • Sze Ling says

        June 25, 2012 at 8:03 am

        I know right! 😛
        I’ve been looking for a pendant with their logo. But I have no idea whether they ever came out with one. 🙁

        Reply
        • Paris B says

          June 26, 2012 at 2:11 pm

          I’m not sure if they did but they have cuff bracelets with the logo on it 😉

          Reply
          • Sze Ling says

            June 26, 2012 at 2:27 pm

            The hunt is on! I’m going to hunt down that bracelet. 😛

            Reply
            • Paris B says

              June 26, 2012 at 3:27 pm

              Good luck!!! 😀

              Reply
  7. Jess says

    June 24, 2012 at 10:01 am

    Sorry, but I’m all like “Wth? #%@&*/~”

    So, SLP instead of YSL in the near future, right? Ehh… I gotta admit, I’m totally wordless for the time being… O _ O

    Reply
    • Paris B says

      June 24, 2012 at 10:54 pm

      My reaction exactly, Jess. I was horrified they’d tinker with the name. I’d understand if it ws a secondary line but I think this is probably the biggest brand to change its name so far.

      Reply
  8. Sam says

    June 24, 2012 at 1:42 pm

    I wonder if it’s a marketing ploy to get us talking…I hope they retain their heritage.

    Reply
    • Paris B says

      June 24, 2012 at 10:57 pm

      I’m sure it is, but what a ploy eh? 😉 smart fella that new creative director

      Reply
  9. Gin says

    June 24, 2012 at 3:11 pm

    What is the exact reason they decided to change?! It’s like changing your own hild’s name into something else! =(
    by the way, is ysl cosmetic available in Malaysia? I only see fragrance XD

    Reply
    • Paris B says

      June 24, 2012 at 10:59 pm

      I read they wanted to rebrand, and in the past, there was a St. Laurent Rive Gauche line so they drew inspiration from it, to be more modern. who knows really eh? Could be all just marketing as Sam pointed out 🙂 YSL cosmetics aren’t available here and singapore but there is a small selection at KLIA.

      Reply
  10. Jyoan says

    June 24, 2012 at 3:28 pm

    YSL is such a pretty logo on their bags. I am also thinking of getting a YSL 20 years down the road. But now, am I supposed to get an SLP instead??? Really strange feeling. Even their lipsticks has that YSL. Are they going change all those?

    Reply
    • Paris B says

      June 24, 2012 at 11:00 pm

      Well they do say the logo is remaining unchanged for now so I guess you could still get a YSL 🙂 it’ll just say St. Laurent Paris on the tag instead of Yves Saint Laurent 🙂 I wonder if they’ll scrap that italicized font too 😛

      Reply
  11. Becca says

    June 24, 2012 at 5:22 pm

    wow, really?!? This is nearly as bad as the whole GAP logo debacle–and I think the worst is yet to come. SLP? Really??? No, it doesn’t have a ring to it at all. And 80% of why people buy YSL in the first place is the logo/brand. If it’s unrecognizable, most people will be over it FAST. I don’t personally wear YSL but I do love their beauty line and I just think theres a certain elegant nostalgia to having the YSL on the compact. I don’t know where these stupid ideas come from. If it aint broke, don’t fix it!

    Reply
    • Paris B says

      June 24, 2012 at 11:05 pm

      Ow that you mention it, yes! That GAP logo was a right disaster! So I guess that’s why the people at YSL say that the logo will stay, but the name will change. I’m not sure how that works right? I mean, people buy it for the name and the logo is but the initials of the name. You can’t say oh we’ll keep the logo but change the name. Is just not done 🙁 I like some of the YSL cosmetics too. I hope they don’t mess with it cos I don’t fancy using something with SLP plastered on it lol!

      Reply
  12. Jue says

    June 25, 2012 at 3:06 am

    It’s so weird!

    I saw the ads in CDG Airport just now and it just doesn’t jive

    Where’s the glamorous pants of the 80’s. The color blocking and pastel that I remembered from mom’s magazine. It’s always always YSL.

    SLP = SJP. That’s what I think

    Reply
    • Paris B says

      June 26, 2012 at 2:03 pm

      Ooh! The ads are out already? They must have been planning this for ages. Did they keep the YSL font? I also think SJP – guess who’s more famous eh? 😉

      Reply
  13. Saphy says

    June 25, 2012 at 2:15 pm

    YSL is waaaaaaaay catchier than SLP :/ SLP sounds… weird somehow.

    Reply
    • Paris B says

      June 26, 2012 at 2:40 pm

      SLiPpery? SLoPpy? 😉

      Reply
  14. Swati says

    June 26, 2012 at 12:40 am

    oh no!!! YSL sounds so elegant and SLP is just soo debased form 😀 that was a shocking news!!!

    Reply
    • Paris B says

      June 26, 2012 at 3:01 pm

      When I read it, I was all “WHATT??!!!” And no, I don’t think the shock will ever stop 😀

      Reply
  15. synical says

    June 26, 2012 at 9:59 am

    When I first heard, I only thought, “Really? Huh…”

    Oh well.

    SLP sounds like “sloppy” LOL

    Reply
    • Paris B says

      June 26, 2012 at 3:14 pm

      Haha it does sound like a sloppy idea 😉

      Reply
  16. Amanda says

    June 26, 2012 at 8:04 pm

    I still prefer YSL! SLP sounds weird!

    Reply
    • Paris B says

      June 27, 2012 at 9:55 pm

      Totally agree! But they say they’re keeping the logo for now so we’ll still see YSL around 🙂

      Reply
  17. milktea says

    June 27, 2012 at 11:50 am

    What?! 🙁 That ‘Y’ is truly iconic – instant name & logo recognition! Why, why, Y do new people so often feel the need to bring in new broom sweep out the old? That pix showing the change from YSL to SLP is so not elegant. This brand may start to SLP past my radar in future.

    Reply
    • Paris B says

      June 27, 2012 at 10:09 pm

      Lol!! Yes I must agree with you. After this initial hype, and the dust has settled, I do wonder what’s going to happen in the House of SLP

      Reply
      • milktea says

        June 28, 2012 at 1:31 pm

        the House of what? 😉

        Reply
  18. Roxanne says

    July 13, 2012 at 4:17 pm

    I just hate it that they’re changing YSL to SLP. SLP is like sleep hello!?!? Argh. What in the world is Slimane thinking!!!

    xoxo,
    Roxanne

    Reply

Comment Policy:At MWS we love reading your comments. However, if you are new to leaving comments you may benefit from reading the comment policy first.

What's your view? Share it! Cancel reply

Your email address will not be published. Required fields are marked *

My Women Stuff by Paris B

Welcome to My Women Stuff, a beauty blog based in Malaysia, written by veteran blogger, Paris B. We now write for women of 40 and above because that's how old I am! What you can expect is honesty, critical views & a healthy dose of shared life lessons sprinkled amongst beauty product reviews. Settle in for a read. Read More about us

LIFE MUSINGS, TIPS, COMMENTARY

What happens when you stop wearing heels?

Evolution

The inevitable

ABOUT ME · CONTACT ME · DISCLAIMER & COPYRIGHT · PRIVACY · ARCHIVES

© Copyright MY WOMEN STUFF 2007 - 2024 · All Rights Reserved