Credit to Soloverly for this. I loved the question so I nicked it even though its been a while 🙂 Incidentally, recent market research has shown that bloggers have more influence on purchases than magazines or celebrities even (does this mean they should be paying us those meeellions instead of the celebs? 😉 ) (source 1, source 2)
So, are you influenced by the blogs you read?
It doesn’t have to be beauty blogs, although if you are here then you might be reading quite a few beauty blogs too right? 🙂 But it could be any blog.
I’m a blog reader too and I say yes. Overwhelmingly so!
I’m influenced, not only to purchase the item raved about but the experience or just the whole package. If its a food recipe blog, I’m influenced to start cooking again. Or if its a food review blog, I want to visit those restaurants (even if I’m disappointed when I do)
If its a beauty blog, I want to buy the product that the bloggers rave about. Or I’m swayed to visit locales I’d never go to or to do things I might never do.
And its not any blogger than can do that for me. Some blogs actually have the reverse effect on me, by making me not want to buy the featured item. Its weird right? I think because we are all social animals, different vibes and styles rub off differently on each of us.
So some styles may draw me in, even if it is a product, experience or brand I’d never think of venturing to try, but some styles just turn me off the product, experience or brand even if I’m dying to try it. Guess it all comes down to blogger credibility too 🙂
Your Say: Are you influenced by the blogs you read?