Two years ago, the latest revolution in mascara was not the formula but the wand. Estee Lauder and Lancome both came up with their versions of the vibrating mascara wand almost within seconds of each other, it would seem. Well, here’s another high end brand who decided to go down the gadgety road – Dior with their Diorshow 360° Revolving Mascara.
I’ve tried the regular Diorshow mascara and in the main, I’ve always been quite satisfied with their performance. Yes its a pricey mascara – just look at the name – but I’ve thus far tried 2 Diorshow mascara (Iconic and Extase) with differing results. With the promise of a “Revolving Lash-Styling Brush” that offers “Volume Curl and Length” I had to see how the Diorshow 360º fared.
Packaging wise, Dior has made it a DIY mascara. You get a big box as shown above and when you open it, here’s what you get.
The mascara tube, packaged in a classy glossy black tube this time, instead of the usual shiny embossed Diorshow tube, and the mascara cap with the wand. I must say that I like this packaging. The shiny metal embossed bit really stands out against the black, and rightly so, because that shiny bit is the “switch” that you use to turn the revolving mechanism on and off.