This past year, we’ve seen quite a few big names signed onto beauty brands. The L’Oreal group heads the list with recent celebrity signings of Julia Roberts for Lancome, Aishwarya Rai for L’Oreal hair, Gerard Butler for L’Oreal Men and most recently, Jennifer Lopez as L’Oreal Paris Global Brand Ambassador which means we’ll be seeing her on ads soon.
Estee Lauder has Elizabeth Hurley and Gwyneth Paltrow as longstanding endorsers; and next year, we’ll see Natalie Portman make an appearance for Dior Parfums which includes cosmetics I think.
Receiving all this news, I found myself wondering just what the woman on the street feels about these celebrity endorsements.
Does the face of a particular celebrity encourage you to purchase the product endorsed?
Does it encourage brand recognition for you?
Or maybe you aren’t affected by it?
Personally, I’m not affected by celebrity endorsements. As I have told you many a time, celebrities hit my blind spot. I may recognise the big names and faces – Julia Roberts, Jennifer Lopez, Natalie Portman etc. Ok Natalie Portman hits the blind spot a bit – I only ever remember her as Queen Amidala (Star Wars for the uninitiated) with the 2 dots of red on her white cheeks.
But tell me Rachel Weiz or yes, Aishwarya Rai and I have trouble recalling what they look like or even where I have seen them before.
I prefer the brand to rest on the efficacy of their products. Granted that does not make for a very pretty print or tv commercial, but I’m happy with brands using models should they need a human element in their photo.
I’m sure models are cheaper to hire than A-list celebrities – people like Julia Roberts and Jennifer Lopez don’t come cheap – and perhaps that way, we could have great beauty products at more affordable prices, or more research and development into even better and more innovative beauty products.
I might be in the minority here. I am after all not one to chase celebs 🙂 But if you do have a view, pleas share. I’d love to hear what you think of celebrity endorsements and if they affect your purchases 🙂