You know what? Its already November and that means it’ll soon be time for the ubiquitous Holiday sets to appear for Christmas, and for the sales to hit in store. Also, time for cosmetic companies to amp up their gift with purchase (GWP) offers.
My question for you today is this : Do you buy more just to get the Gift with Purchase?
A few years ago, my answer is yes. I’d get suckered in one way or another ostensibly to get that “7 piece skincare deluxe sample set worth RM300 with exclusive handbag” if I just spend RM200 more.
In my head I’d think “Hey! I just have to spend a total of RM350 and I’d get RM300 worth of samples plus a bag! That means my actual purchase is only RM50! Wah! That’s worth it!” So I’d hunt around the counter till I found something that I might want but definitely did not need, plonk down my credit card to pay RM400 and walk away with my purchases and the “GWP worth RM350 and exclusive bag”, happy to get a bargain.
And then one day the scales fell from my eyes and I realized that ultimately, what I’m getting is a) samples which don’t cost the company much b) an “exclusive bag” that cost perhaps RM20 and c) it is “worth” which is not the same as “priced at” because you can’t price samples.
These days, unless I’m shopping with a friend and we decide to share our purchases so we qualify to pick up the GWP, or I do already want to pick up a couple of items that might qualify me for the GWP offer, I don’t get swayed by GWP offers anymore. I still look though – some of them are very attractive and some do come in useful especially if you travel a lot.
But I no longer buy more of something I did not come to get nor need just to get the GWP because I’m now “kiam siap” (stingy) that way 😉 That said, if I’m replenishing my regular skincare supply I do try to buy them when there’s a good GWP offer because I’d rather get something than nothing at all!
But that’s me. How about you? Do you find yourself buying more to qualify for the GWP offer? There are no right or wrong answers. I’d love to know how you feel about this 🙂