I was recently invited to the unveiling of the Juice Beauty Organic Makeup line in Malaysia. A little about that later. Since the makeup is just launched in the USA in April as well, it looks like we in Malaysia aren’t too far behind.
The key principle in this makeup line is natural and organic, just like their skincare. Fruit juices and aloe vera juice play a big part and for the powder foundation, you can expect something along the lines of mineral powder foundation. Same principles.
For the base makeup, there is Perfecting liquid foundation, Refinishing Finishing Powder, Blemish Clearing Powder and Correcting Concealer. The liquid foundation felt quite light on the skin and the finishing powder can be used on its own as loose powder foundation too. It operates quite like mineral foundation. The blemish clearing powder is supposed to help those with acne – I’m not sure how that works or if it does. It comes in only 1 colour.
I was quite intrigued by the correcting concealer. If I were to try 1 item in future, it would be the concealer. The foundations and power were a little yellow I thought. The color cosmetic line is more limited.
They did not have the proper items for the colour cosmetics at the launch, only lab samples. Apparently, the actual products are “on the way” and should be on shelves by now.
The eyeshadow comes in loose powder form. If you are familiar with mineral powder eyeshadow, you will be familiar with these. Like many mineral powder eyeshadows, they look very pretty in the pot, but apply a little sheer. I was taken with the melon and green shades but they swatched a little too sheer for my liking. If you like sheer washes of colour you might like these. I personally prefer pressed shadows for now – its easier for makeup newbies too.
There were also lipglosses and lipsticks in the collection and eyeliner pencils. Quite a decent collection for a new brand and something that might potentially interest me but for the fact that I was underwhelmed by the launch event.
The representative from Juice Beauty from California was friendly and informative, but from my brief experiences with the local distributors, I feel they could do better in terms of public relations. A couple of things I think the organizers or local distributors might want to take note of is to provide press kits or releases and have price lists of products on hand and also to interact and communicate with those present. They are after all the face of the brand here in Malaysia and if they are passionate about their brand, I would be too but they weren’t and thus my rather lukewarm feel. This is my personal view and may not be shared by others who attended the same event.
So, whinging aside, does the natural and organic makeup line from Juice Beauty intrigue you? Have you tried any Juice Beauty products? I haven’t. If I have, you’ll be sure to know 😀
Find out more about Juice Beauty at www.juicebeauty.com. Juice Beauty Malaysia is at The Gardens 1st Floor (near Isetan)