How useful do you find beauty workshops?
Speaking from a personal point of view, I am in two minds about these.
Beauty workshops are helpful
I find beauty workshops, whether for skincare or makeup, useful if you are new to a brand or new to using certain skincare or learning how to use makeup. At a workshop, if its a hands on workshop conducted by proper trainers and consultants, it can be very enlightening. I do sometimes learn something new although I might not agree with everything preached :)
So I think that brands are doing a great thing by holding beauty workshops to introduce their new product lines to the public. It creates brand awareness and helps with sales and teaches people how to use a product because you’d be surprised at just how many people buy products without knowing the proper way to use it!
I am however increasingly feeling a bit non plussed about beauty workshops.
Beauty workshops are not useful
I find that beauty workshops stop becoming useful when you are familiar with a brand or product. Its great when the trainer keeps it short – if its an introduction to a new product but many times, they tend to get carried away which brings the whole experience down for me. Also workshops that tell you the same thing over and over is pretty much a waste of time for me. I think the people running the workshops should gauge their crowd – whether it is a crowd of beginners or people who are more experienced and tailor their delivery accordingly.
I also find that some “workshops” are merely thinly disguised marketing tools where you are effectively “sold” products or “special promotions just for today”. Nothing much different from a Tupperware party if you ask me. Such workshops are disappointing because you learn nothing new and feel compelled to buy something because its “on offer for just one day”.
What’s your take on this? Do you enjoy going for beauty workshops or do you find them a waste of time? Or perhaps you are just there to pick up door gifts? :P