Miss Emma Watson made it hip to wear Burberry again. For me, Burberry has always held an image of understated English luxury, seeming more focused on clothes which are reasonably casual, practical and comfortable as opposed to haute couture. Mention Burberry and the first thing that pops into my mind would be the iconic beige trench coat with checked lining and the checked wool scarves. Other than that, I never quite thought of Burberry as haute couture runway material.
Well, haute couture or not, like Yves St. Laurent, Dior, Chanel and Giorgio Armani, Burberry is hoping to make their name in department stores cosmetics too. Its not hard to see why. Cosmetics, no matter how high end, is more affordable than fashion items and thus appeals to a larger section of the public and gets your name out there to the masses.
I might never be able to afford a classic Chanel tweed suit or the flap bag, but a RM95 Chanel lipstick is not beyond my reach. So, whilst a new Burberry trench coat or cashmere wool scarf might be too much luxury (and stupidity) in this sweltering weather, a new Burberry Beauty face powder or lipstick will allow me to own a bit of British luxury without looking too stupid.
