The latest “OMG SO CUTE!” thing to hit is the Tweezerman for Benefit tweezers. Same iconic Tweezerman tweezers but done in collaboration with Benefit Cosmetics.
You get your regular Tweezerman tweezers but in Benefit’s signature colours of pink and yellow – pink for the Benefit Slant Tweezerman tweezers and yellow for the Benefit Pointed Slant Tweezerman tweezers. They cost US$25 and US$30 respectively on BenefitCosmetics.com. Ouch!
Go to Sephora and you get the regular Tweezerman Slant tweezer at US$20. All that’s different is that you don’t have “for Benefit” printed on it – a $5 difference.
Made me wonder. Would you pay the extra $5 for co-branding? Doesn’t sound like a lot but still more expensive than the “regular” item that works just as well. Will I pay for it?
I wouldn’t. In fact I won’t buy a $20 Tweezerman because my current no-brand tweezer works for me for dealing with unruly brows (when I remember).
My tweezer came in the Beautilicious Arch it Right brow kit (online). It does the job quickly and easily, picking up little hairs and is “free” with the brow kit or RM59.90 depending on how you view it :)
So what about you? Will you buy a $20 tweezer or a co-branded tweezer for more? Or do you own a cheaper tweezer you are just as happy with?