I was out last weekend at The Gardens and I saw that Isetan was on sale. Now, I knew I needed some new shoes – my regular pair is so worn its embarrassing! So I headed right for my favourite shoe brand – Easy Sprit. I don’t even look at other brands anymore – that’s how brand loyal I am for the sake of my feet 😛 Their sales rack is usually hit or miss – it had been a serious miss the past few sales but this time, I scored 3 pairs of shoes for the price of 1.5. They were all 50% off.
To the majority, the shoes I bought might be considered expensive. Each pair cost me roughly RM150 plus or minus on either side after discount. But I know that these shoes will last me a long time plus I know that they are super comfy and that my feet love them. Some of you on Twitter might remember me asking whether I should buy the grey patent pumps. I did 🙂
It got me wondering just how much sales influence your purchases?
Personally, I’m not terribly influenced by sales unless there is something that I want or have been eyeing for a while.
I was in the market for a pair of simple black pumps which I got finally. Its so darned hard for me to find a decent pair of black pumps that I will pay for. Finding one on sale in my size was nothing short of a miracle.
I tried on a brown pair too and couldn’t pass it up because it looked elegant on, especially with jeans and it was super duper comfortable despite the height. Alright the wedge heel won’t appeal to everyone but its something different for me, and its not a fat wedge but a slim one which does make a difference.
Now, what really was an impulse buy for me was the grey patent pair of shoes pictured above. It fit like a glove, it was half off and it looked awesome with my jeans. I could imagine wearing it for work or on days when I have something to attend in the evening because it does look a little dressy, yet not super dressy. So yes, I do calculate my cost per wear even when things are on sale 🙂 So in terms of these shoes, the fact they were on sale did influence my purchase – I don’t think I’d have paid full price for them.
However, I also took a look at some maxi dresses that were also on 50% off and were much cheaper than the shoes. I tried them on. They were slim cut and didn’t make me look short nor fat – 2 things that worry me when it comes to maxi dresses. Yet I put them back because I couldn’t justify paying for them. I knew I’d wear them about once or twice only whilst I’d wear my shoes much more often than that.
I guess I’m not THAT influenced by sales after all – its all in the cost per wear for me 😀
Incidentally, while writing this post, I realized that the last time I bought shoes was a year ago! They were also Easy Spirit shoes on sale and they still look awesome after a year’s wear. I guess I’ve found my HG brand in shoes 😀
What’s your story? Are you very influenced by sales or are you still a rational shopper even with discounts surrounding you?