If you’re down at MidValley Megamall this past weekend you might have noticed the bright purple and yellow Maybelline promotion area smack in the middle of the Lower Ground floor. Welcome to the world of Magnum lashes… or so Maybelline promises.
Some time last year, I came across a new yellow tube of mascara by Maybelline called Colossal i.e. HUGE. We never got it and so I forgot about it. When I saw the new yellow Volum’ Express Magnum mascara, I thought they’d brought in Colossal but under a different name. Connie of Skindeco soon set me straight by telling me that Maybelline Colossal and Magnum are 2 different mascara. Ah!
Unfortunately, whenever anyone says Magnum, here’s what I think of:-
Haha… but yeah mascara is not quite in the forefront of my mind 😛
So ok, after giggling at the picture of Tom Selleck above, you are thinking “So, seriously, what do you think of Maybelline Magnum mascara?” and I’m happy to tell you that although Maybelline mascara and I were never best friends, we are slowly getting to be friends.
The Maybelline Volum’ Express Magnum mascara (I’ll just call it Magnum from now on) is part of the Volum’ Express range which um… adds volume 😛 Length however, is debatable. In fact, I’d go so far as to say that whilst this mascara does add volume commendably and a little length, you can’t expect the long lashed false eyelash look because it just won’t happen. If you have naturally short lashes, nothing will give you that lush long lashed look of falsies except falsies!
But coming back to Maybelline Magnum. Take a look at the brush. Its interesting.
That’s because its slightly curved. The bristles are quite sparsely arranged but arranged in such a way as to be able to grab quite a lot of your lashes at one go. The inner curve has shorter bristles while the edges and outer part of the curve has longer bristles.
I use the inner side of the curve to apply mascara on my lashes and one swipe is usually enough to give decent definition to my lashes. The brush is still a little big for my liking but I’ll live. I do have short skinny straight lashes so volume and length are 2 things I look for in a mascara.
Magnum delivers on the volume front. 2 swipes of the mascara wand (1 with the inner curve and 1 with the outer curve) and I’m slowly getting thick lush lashes. Happily, my lashes aren’t weighed down much. I’m starting to think that Maybelline has been listening to my rantings – there is no chemical smell nor strong fumes and the formula does not weigh down my lashes anymore. Yay!
But as I said, length is debatable. I do get a little bit of length. But its nothing dramatic. I believe in fact, that its the volumizing of the lashes that give the perceived length. Clumping is minimal and there was no smudging for me. The formula holds a curl decently too so I still have relatively curled lashes by the end of the day.
But I must tell you of something I realized when I was trying to remove the Magnum mascara at the end of the day. Its a PITA to remove! Well, if you are using cleansing oil, that is.
I tried removing it with cleansing oil a few days and was so worried that I was giving myself lines in the eye area because I could hardly get the mascara to budge from my lashes. I was also worried I’d lose a whole bunch of lashes!
But, I realized that eye makeup remover works much better than oils in removing this mascara. I was at my wits end but by using regular eye makeup remover I got the mascara off in 3 swipes of the cotton pad. Goes to tell you that there’s a technique to everything 😉
A tube of Maybelline Magnum mascara retails at RM35.90 at all Maybelline counters.
Pros: Volumizes lashes, Does not smudge or clump on my lashes, Affordable, Waterproof
Cons: Hard to remove with cleansing oils – best removed with eye makeup remover
So, have you tried this one yet? I believe they might be selling it at some special promotional price for now. Or they probably will go on sale at some point in time. Do share if you like it – I’ve been using it everyday now for nearly a month and happy with it! Almost forgot to tell you about this one till I saw the promo booth 😉
Paris B
Aha! I’ve been waiting for your review about Maybelline Magnum :p
Yeah, at first, i thought it was Colossol but different name too. Haha.
Agree with u. It’s hard to remove the mascara. But i like the effect on my eye lashes 🙂
I did the makeover but don’t really like it 🙁
I love how my lashes look with Magnum on too. I think my lashes look better with volumizing mascara instead of lengthening ones 🙂
hahaha~ i prefer the red colour loreal tube technology thingy mascara ^^ . its very convinient as it just wash off with water~
Does that give nice volume though? I quite liked the Maybelline double lengthening one too – that washes off easily but doesn’t give much volume
The banana mascara! The yellow tube is so striking, totally caught my eye, I’ve been planning to get it just because of that! Plus Maybelline has always been great with mascaras anyway. Thanks Paris!
LOL I never thought of it that way but I love how bright it is – stands out in a sea of black mascara eh? 😉 Hope it works for you! Maybelline mascara never quite worked for me before this but their latest offerings aren’t too bad
agree! i tried with oil too but it did nothing to remove, so i had to use eyemakeup remover first, then oil again to thoroughly cleanse it
Hurrah! Someone who agrees with me 😀
haaa…was tempted to buy this yelloe tube but i had a bad experience once with Maybeline’s mascara so i normally jz pass it tru when i came across it..
But now, since u’ve reviewed bout u’ve been using for a month now, means, it is worth to spend RM35 for this Maybeline’s baby.
p/s:i hv sort lashes like urs too & there are 2 mascara tat really works for me, Majorlica & Covergirl’s.
I didn’t like Maybelline mascara too – the chemical scent and heavy formula never agreed with me. But now I’m happy with this one – no chemical scent and not as heavy as previous formulas.
that’s pretty cheap! gosh, i’ve already got like a whole bunch of new mascaras on hand. Not sure if I want to buy another one.
The one good thing about mascara is that you gotta toss it after at least 4-5 months which makes it one of the few things we really replenish! 😉
I’ve been delaying in getting this mascara as I’ve still 2 unopened tubes of Majolica Majorca mascara. Gah…must not succumb to temptation!
It looks like its permanent … I hope!
awww reading your post reminded me of ONE maybelline mascara I’ve used when I was in China which I can’t seem to find down here and darn me! I can’t even remember the name! It gave me the LENGTH! and I SWEAR, its the best mascara I’ve used, I have to research about it when I got the chance…
LOL Gotta remember the name! 🙂
I was using this everyday cuz I loved it and then! My lashes got very weak and started falling out so I’ve stopped using it 🙁
This one I can still remove with cleansing oil. Have you tried removing a Fasio mascara?
Eeks! So far so good *touch wood* I’ve never used Fasio mascara and if I use cleansing oil to remove this Maybelline one, there goes my lashes!
Second the banana-lookalike! 😛 Will check them out soon! 😀
I love the volume this mascara gives me (thanks to a certain someone *wink* *wink*) – I remove mine with Maybelline’s eye make-up remover so no problems.
Hmm… what a kind soul 😉 Yes I’m liking the volume on this one. Pretty amazing really.
This mascara sounds very promising and I’m really glad it worked for you. But I really dislike mascaras that are difficult to remove, which tends to contribute to lash fallout 🙁 I have not tried this yet since I had given up on Maybelline mascaras a while back.
Actually it was only hard to remove when I used oil cleansers but not when I used a makeup remover. That said, its a waterproof formula which is usually harder to remove 🙂
Maybeline has loads of mascaras… I just don’t know what to buy anymore… thanks for the review!
This is absolutely my favorite mascara ever, if they ever discontinue this, I will be fuming! Even with fine asian lashes…I usually am able to make my lashes very curled and voluminous without excessive clumping! I am yet to review this on my blog, but I will definitely need to soon!
I love using the curved in side to coat and then use the longer side bristles to coat the tips of my lashes to extend them further…this one’s a keeper if you apply it properly!