You might have noticed Shu Uemura stores taking on a healthy shade of red recently. This is in line with the launch of the new Red:Juvenus skincare line by the brand.
The Red: Juvenus line replaces the previous BG line (green packaging) which I’d used for a spell, and is a rejuvenating skincare line targeted at reducing the first signs of aging.
The key ingredients are Amalaki – a red berrylike fruit found in ancient Japanese medicine, Pomegranate and Lycopene extracted from Tomatoes. All centered around the colour red hence the name and sleek packaging of the products. The Red: Juvenus skincare line promises to revitalize the skin, make the energy flow better, protect cells, hydrate and add nutrients.
Marketing aside, the key question is, how does it feel on the skin? I’ve tried some samples of the Vitalizing Retexturizing Emulsion, Intense Vitalizing Concentrate and Vitalizing Refining Lotion and have some thoughts on these.
Shu Uemura Red: Juvenus feels very light on the skin
The texture of this line of skincare is very light on the skin and absorbs quickly. The Vitalizing Refining Lotion is a toner but has a thick gel like texture that may take some getting used to. You apply it with a cotton pad and it imparts a cooling feel to the skin.
The Vitalizing Concentrate is a light serum that similarly absorbs quickly and the Retexturising Emulsion is a light moisturizer.
If you detest products that have a heavy oily feel, you might like these that contain the signature Deep sea water found in all Shu Uemura products.
It is not very hydrating for drier skins
As I have slightly drier skin on my cheeks, I was interested to see how the light texture would fare on my skin. Unfortunately, it did not quite hit the spot. My skin did not feel hydrated much especially at night. In the day, it was fine but at night, I had to use another cream over the emulsion. Perhaps the Vitalizing Retexturising Cream might help.
Scent is light and refreshing
Yes there is a scent in the products but it is not overwhelming nor is it a heavy perfume. The scent is light and refreshing so it will not bother most.
Shu Uemura targets this for those in their mid-20s who are starting to see the first signs of aging and want to counteract it.
The products in the Shu Uemura Red: Juvenus range are the Vitalizing Refining Lotion/Lotion Enriched (RM135), Intense Vitalizing Concentrate (RM240), Vitalizing Line Reducing Eye Essence (RM160), Vitalizing Retexturizing Emulsion/ Cream (RM240).
My Experience with Red: Juvenus
I used the samples for a week plus till they ran out. It was nice I must admit, but lacked a certain oomph! for me. Perhaps its not quite meant for those with drier skins or maybe my skin was feeling a little spoilt after a recent discovery of a moisturiser that really plumps up and hydrates and keeps my skin hydrated! 🙂
Have you tried anything from Red:Juvenus? You might be able to score some samples at the Shu Uemura boutiques or counters. Let me know what you think of this line if you’ve have tried it 🙂