I wrote previously about discovering that the Swedish Make Up Store was open in The Gardens at Midvalley. While I was there, I realised that it was an opportune time to pick up a concealer since my old faithful, the L’oreal Touche Magique concealer pen has been discontinued.
The choices for concealer at the Make Up Store are really quite mind-boggling, ranging from blemish concealers to concealers in palettes that you can mix and match for your needs. However, I only wanted a concealer for the undereye area, and so I was recommended the Make Up Store Wand Concealer in Medium. Medium is a shade that should suit most fair to medium fair skin tones.
As the name of the product suggests, this is a concealer that comes in a tube with a wand applicator. It brings to mind a lip gloss and applies the same way.
On the website, it says this:
Concealer Wand is a thin concealer that makes your skin even. It covers and lightens up dark skin areas. It is also great as a highlighter. Use it on your lips to reduce some of your natural lip colour and as a primer for your lipstick.
Key ingredients* Vitamin E: (Tocopheryl Acetate) Binds and locks in moisture, balances dry and oily areas, stimulates cell production.
* Titanium Dioxide: Gives natural protection against the sun, reflects the sunlight.
However, I found that the texture of the concealer was rather thick. Also, I’m not sure if it was a packaging fault or if its a normal characteristic of the concealer wand, but the wand did not seem to pick up a lot of product. Each time I pulled out the wand and dabbed it on my skin, I found very little product transferring onto the skin so I had to re-dip at least twice. I did not like that as I found it unhygienic. I’m keeping it as a travel accessory for now as it is less prone to spillage or being squeezed out of a tube and will find another concealer for everyday.
Although the wand concealer did its job of concealing any undereye discoloration, I do not think that it makes a good highlighter as the texture is quite matt. With powder or foundation layered over it, there was no highlighting effect noticed. Medium was a good shade though, as it matched my skin colour perfectly.
A tube costs RM79 which I think is expensive since its only US$14 (RM46) online! Major marking-up happening! Make Up Store isn’t an expensive brand overseas and I think if the prices were less marked up, it might actually do better because they are very much like MAC Cosmetics and would give MAC a run for their money. So, that was a bit of a disappointment for me, as I anticipated their entry into Malaysia as providing Malaysians with a choice of reasonably priced quality makeup.
Pros: Good color match, Easy to travel with
Cons: Expensive marked up price, packaging is unhygienic, texture is thick and matt
[rating: 3.5/5]
Thanks for reviewing this!
I concur that it’s a little too expensive… been wondering whether I should get one myself, for the face.
I’ve been using Origins Quick, Hide! wand concealer as it’s only RM52 and seems to do justice to my light scarring.
ya,i agree the packaging is not good enough,but the product i both so far wook good on me,lastime i oso face the problem not handle well for the product i have”cover all mix”is oso matte and a bit thick for me,so i get back to the artist,so they teach me how to apply it with the “blend and fix” a gel to mix with the concealer,it really amazing and look dewy like always i saw in the magazine those model skin was so flawless,and i love the texture and the longlasting effect….ha..ha….