This is just a quick and easy guide for shopping in Seoul. Its based on my observations during my visit and it is by no means comprehensive so please feel free to add your input in the comments 🙂
Shopping for cosmetics
I stayed near the Myeongdong area, and I would highly recommend you head there for all your cosmetics shopping. The reason is simply because it has the highest concentration of Korean cosmetics brands I’ve ever seen in one place!
Sometimes, they are all laid out in a row, as you can see. Is it any wonder that they have to entice customers with free samples? The competition is horrendous!
In Myeongdong itself you can find most of the Korean brands you want.
Skin Food doesn’t give out samples at the door, but they are quite generous with samples when you make a purchase. I guess they are established enough that people will come to them regardless. Aritaum sells more expensive skincare from the Amore Pacific cosmetics group. You can find Laneige in here as well as Mamonde and a few other pricier brands in sets and kits. Laneige in general is slightly more affordable than it is here in Malaysia but not as much as the rest.