Have we as consumers developed short attention spans? or Are companies operating on the basis of more visibility = better brand recognition?
I was thinking about this when I popped by Coach during the week to check out the Sabrina. I liked the design online but after looking at it and trying it on twice so far, I’ve decided that its not quite me – whew! Its cute though – the patent violet shade was quite entrancing.
While chatting to the sales person who was very friendly, I mentioned the new Ergo bags. I was hoping the Ergo Frame Satchel would go on sale. But no luck! Apparently they were sold out and the sales person said it was “old design”.
“Old?” I said “But it was only out last year!”
And she said “For us, its about 6 seasons ago. Coach releases a new design nearly every month!”
That’s when it struck me. Coach is turning into M.A.C! No-oooooo!!!