I woke up yesterday to a slew of terrible news on my twitter timeline concerning world events. It’s starting to feel again like we’re teetering on the edge of a World War, if not more armed conflict. Amongst all that was a major piece of news from the beauty world – Bobbi Brown was leaving her eponymous brand. My head reeled at that point.
2016 has been one hell of a ride and even in its sunset days, it’s still continuing to stun us with bizzare and surreal news. If there was ever an annus horribilis, this is it!
As was reported in WWD, makeup artist Bobbi Brown is leaving her cosmetics brand after 25 years. The brand celebrated its 25th anniversary this year in 2016, and there was a slew of products to mark the milestone. What none of us consumers were expecting of course, was for the lady herself to bid her brand goodbye.
I got to thinking then of how a brand like Bobbi Brown, who has always been fronted and led by the creator herself, would fare once she leaves. That’s in just a few days for she steps away from her brand by the end of 2016!