Here’s a funny thing. Bio-Essence is a brand from Singapore available locally in most pharmacies and has been available for years and years. I’d actually watched the brand launch from Day 1 (almost) and truth be told, knowing their origins, I was never very sold on their products or claims so I’ve never tried their products.

Yet, when I saw that this very same product was being sold at almost TRIPLE its price online in the UK, and been given cult status by “gurus” no less, I had to see what the fuss was about! Tsk. The power of suggestion eh?

bio essence hydra tri-action aqua droplet sleeping beauty mask

This, which to give it its full title, is the very wordy Bio-essence Hydra Tri-Action Aqua Droplet Sleeping Beauty Mask *takes deep breath* and the cult status product in question. This is sold at £29 online here which at today’s exchange rate is about RM172. It retails at local pharmacies at RM70 (£11) or so and it could even be much less when it goes on sale, which is often. I purchased this at about RM55 (£9) or thereabouts!

I basically stood in the aisle at Watson’s pharmacy giggling dementedly to myself when I saw the price. I think the sales person left me alone because I looked off my rocker LOL! 😀 This must be what people must feel like when they go to Europe/France and see how cheap French pharmacy skincare is, and how much more expensive they are in other parts of the world or online.

But the big question isn’t about the price, it’s about whether I feel this deserves its raves as a cult product.

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Is this going to be yet another rant or post about losing my blogging mojo? Goodness knows, I go through these phases a lot.

But no, to be honest it isn’t. What it is about really, is that feeling of ennui and disenchantment with blogging and what it’s brought about for many of us who have been doing it for a while, or even not for a while, but who are a little more particular in our coverage.

beauty blog ennui

It’s no surprise to me that in a short few months, I’ve come across a number of blog posts from different bloggers in different parts of the world touching on the same or similar subject matter as to how I felt. I’m actually seeing a lot of what I label “beauty fatigue” out there in many blogs in recent times, and I just as readily confess to experiencing that sort of ennui. A small sampling of the posts I’ve read are on British Beauty Blogger, London Beauty Queen, Beauty Reflections and Sway Beauty and even as far as back as 2014 on Rocaille Writes; and while different in subject matter, the underlying theme seems to be a sense of disenchantment with the business, and a fighting desire to not be just another face in the crowd.

Beauty blogging is a huge business. I use the word “business” loosely because for some, it’s their livelihood, and for others, it’s a means to share. Run a search for “beauty blog” on Google and as of today, Google throws up 578 MILLION hits. So, you want to make your mark? You have to stand out, in a crowd of at least 500 MILLION people. That’s about 16 times the population of Malaysia. Puts things in perspective eh? :)

But what that also means is that it’s hard to stand out and be different, and above all, honest. You see, many bloggers, myself included, have to depend to a degree, on the brands to feed us information on what’s new and what’s the latest, in order for us to trickle that news out to you, the reader. The problem, as I see it, arises when news or launches go out in a huge social media blitz, but without critique. In a manner of speaking, a lot of the essence of beauty blogging is lost because of this lack of critique and that is, for me, my biggest disenchantment of all.

I’m really curious about how you feel, whether as a blogger or reader, and whether it’s a phase we’re all going through or if there’s something much bigger going on.

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I was playing around with a new Make Up For Ever eyeshadow palette a few days ago, when it struck me that I’d not blogged about the new MUFE Artist Shadows, nor about what a huge fan of the brand’s eyeshadows that I am, ever since I was gifted with 1 a long time ago by a friend.

I have also talked about Make Up For Ever eyeshadows a long time ago (this was in the early days, so this was before swatches and pretty pictures but my thoughts on the products remain the same), and MUFE shadows are among the best in the business. I cut my teeth on Western brand eyeshadow on MUFE and it absolutely spoilt me with their pigment, texture and colour intensity. Very underrated, but the best in the business if you love pigmented colours. Forget MAC and Urban Decay, seriously. I’d pick a Make Up For Ever shadow any day.

make up for ever artist shadow trio palette

And now that there are 210 colours to choose from in 5 different textures, what’s your reason not to pick one? LOL! I photographed these on a dreary day, which fits the colour theme of my palette. When MUFE launched their Artist Shadows, they also changed the packaging around. Now, you buy the eyeshadow refills and the cases are sold separately – the single, duo and trio fit 1, 2 and 3 shadows respectively and are plastic cases with a clear top, similar to what you see in my picture.

The base is magnetic and the pans are metal so it all sits comfortably in there. Want to move your pans around? There is a little hole at the back where you can poke out the pans and interchange colours. Very handy and practical. For anything above 3 colours, you get the metal pans, similar to this one. But I like the trio. I think it’s a perfect size for anyone and because it’s so slim, perfect for toting about. My colour selection for this trio is a little strange and brave though LOL! 😀 Have you checked these shadows out?

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Don’t be ordinary – that’s what the new Estee Lauder Modern Muse Chic fragrance encourages you. Be yourself, be your version of chic.

But you know, it’s getting harder and harder to stand out from the hipster crowd these days, don’t you think? Everyone is trying so hard to be different, we all end up being the same or similar in the end. Uniformly different, is how I’d describe it.

estee lauder modern muse chic

And in a manner of speaking, I feel that way about the new Modern Muse Chic fragrance from Estee Lauder. It’s different. If you’re used to the sweet, fairly generic floral scents that are found in Estee Lauder, Modern Muse Chic grates a little on the senses, with its slightly woody, musky basenote.

But you know what? I like it! I didn’t take to Modern Muse. I wasn’t inspired by it and it didn’t appeal to me at all. But I gravitate towards warmer, woodier, muskier scents and this one fits that bill despite being a distinct floral.

Which is why I say that it’s a bit of a “uniformly different” product, because there is all the florals, but with a deeper, edgier twist that you will either enjoy, or run off to the bathroom to scrub off your skin.

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