If you’ve popped by the Chanel counter or beauty boutique these couple of weeks, you may notice a brand new skincare product being showcased. This is the Chanel Blue Serum, a brand new product, targeted at all skin types and almost all ages. Early this month, I travelled to Taipei, Taiwan, to learn a little more about this, that Chanel calls a “Universal Serum”.
The concept behind the Blue Serum is quite an interesting one. In launching this product, Chanel is embarking on a holistic journey of wellness and longevity, a concept that we don’t really see addressed in mainstream cosmetics brands.
This isn’t a review (not yet). I’m here to share what the Blue Serum really is about (because it’s tricky wrapping my head around it too!) 😛