If you didn’t already know, Sephora has opened its online store regionally on 1 Feb 2016. This is, I believe in Malaysia, Singapore and Hong Kong for now. The inclusion of Hong Kong surprised me, as Sephora stores had opened, and closed down there many years ago. The Sephora Australia online store launched late last year, to a bit of brou-ha-ha.
You see, what happened was that some time last year, LVMH (parent company of Sephora) bought over online shopping store, Luxola. Most of you would be familiar with Luxola, I’m sure. They are an online store based in Singapore, but which quickly spread its wings regionally and is quite popular. Luxola offered many brands that were hard to find within the region, with very attractive prices and generous discounts. I’d never purchased from them (personal vendetta) but I know many had, and were loyal to the store, and its discounts.
So, when I first learned of LVMH’s acquisition of Luxola, I had an inkling of what was to come. I therefore, wasn’t too surprised when Sephora announced that they were going to have online stores locally. It did make me wonder if, knowing what I know, whether I’d shop at Sephora online. After all, I already do a lot of online shopping.