One good thing that has come out of the recent awareness of using proper skincare, is the importance of the ingredient list. At one time, it was nigh impossible to find the ingredient list of any product online, unless you buy it, and get it off the packaging. Today, most websites will list their ingredients, or if not, one of their retailers will. That said, today, there are still brands (I came across a local one during a product launch) that do not print their ingredient list on the box. Needless to say, I will not use their products for the simple reason, I won’t trust a brand that isn’t up front about what’s in their products. I’m not even sure that it’s legal.
Consumers are becoming more savvy and educated, and retailers are recognising this. To me, this is a good thing. It is always good for us to know what is in a product before we buy it. Perhaps you are aware of an ingredient that your skin is sensitive to. You will want to avoid it, and knowing that it is in a particular product helps you decide whether to purchase it.
It is very much like reading the ingredient lists of packaged food and drinks. What is in there can be educational. A 100% fruit juice carton sounds like it could be freshly squeezed juice, until you look at the ingredient list and realize that it’s made from concentrate and enhanced with flavouring. It isn’t technically wrong, but it can be misleading. Or perhaps, a sugar-free product makes you think it’s healthier, but it contains sugar substitutes like aspartame. In skincare, we will usually see words used like “Dermatologically tested” or “Hypoallerganic” What do they mean? Very little, to be honest. It all lies in what’s in the ingredient list.
Ingredient lists help us make a more informed choice. So how is it I’m saying that it could be a bad thing?