I very recently came across something new to me, in the beauty vlogging world – Anti-haul videos. I haven’t really seen it on blogs, but it’s not to say that it isn’t out there. It probably is. What an “anti-haul” video or blog is, is pretty much the antithesis of a haul video or blog. Instead of sharing what the blogger or vlogger bought (or got gifted), they share what they will NOT buy.
I thought it to be an interesting concept, but I noticed a trend running through these type of videos or posts.
These sort of videos or posts are pretty much made for readers or followers who already own a boatload of makeup and beauty products. It acts like a brake, to make obsessives stop and think, but it is also rather selfish, I feel, for it isn’t terribly helpful to someone who doesn’t own an Ikea Alex drawer full of makeup.
It made me wonder if the beauty blogging/vlogging world isn’t experiencing some sort of makeup fatigue. I sometimes feel it, don’t you?