A few years ago when I was really REALLY into colour cosmetics and would trawl SaSa stores like it was my crack, one Asian brand used to catch my eye – I Nuovi. Did you know it was Asian? I wasn’t sure then, but I later learnt it was a brand from Singapore with products manufactured in Italy, hence the Italian name which means “The New”.
If there is one thing that really stood out in my memory of I Nuovi makeup, it was the eyeshadow colours D27 (RM48). I used to own a whole palette of them in an array of colours but I gave them away later.
I Nuovi made some of the nicest most pigmented shimmery eyeshadows I’d experienced. They do colours with less shimmer too but to me, their shimmer colours stand out for 2 reasons:-
- they are seriously pigmented; and
- they stick on your skin without falling all over the place
It was like cult status because those of us in Asia would rave about them and other people elsewhere could not get hold of them (then). They can now at selected locations, or they can get them online at I Nuovi. The best part of course is that I Nuovi eyeshadow pans fit snugly into MAC round palettes – yes they are the same size!
Sadly, I react a little to I Nuovi eyeshadows 🙁 It was the same reaction I get to Shu Uemura and Shiseido eyeshadows – nothing serious, except that I’d feel seriously sleepy. No one else I know seems to react so maybe its just me. I can use them over a cream base though which is what I do. But the colours are absolutely gorgeous! Just look at the swatches above (swatched just once).If anything, the quality seems to be even better now than before. The green seems a little powdery compared to the others though.
I did test out a couple of other products from I Nuovi which stood out to me. Read on for 2 spotlighted products I liked.