I was introduced to a new local (Malaysian) brand of cosmetics yesterday known as Covo Cosmetics and while I have my reservations about getting excited over a new player in the market without quite knowing how long it’ll be hanging around for, I must say I have been quite taken by the few items I’ve seen. After all, for a brand to succeed, they do need our support, don’t they? But I’ll tell you about it another time.
I wanted instead to very quickly share about one specific item that had me zeroing in on it as if my gaze was hooked by a tractor beam. It was the Covo nail polish in Maldives and if you have been following the nail colour trends for Summer 2013, you will understand why I singled this one out for special mention
Covo Cosmetics is the first local brand to have a range of nail polishes that are 3 Free. What this means is that they are free from the 3 ingredients most believed to be toxic - formaldehyde, toluene and dibutyl phthalate (DBP). I was pleased to see this because the other big brand available locally that is well known to be 3 Free is Butter London (available now at Sephora stores) and they cost almost double what Covo nail polishes do!
Oh yes, did I mention that Covo offers us luxe for less in that the nail polish is just RM29 (under US$10)?
I wanted to show you Covo Maldives right off the bat because the summer 2013 trend for nails appear to be this interesting iridescent shade of peacock/aquatic blue-green. You may have seen it in Chanel (Azure) and Dior (one half of the Samba nail duo).
Granted, the colours are not all 100% the same (stock photos and actual photos do differ) but they all fall in the same colour family which means you can now get on trend, even on a budget! I can update this post to show a comparison between Samba and Maldives in the next day or two, but I don’t have Azure so we’ll just have to imagine it
I very quickly applied it on nails to let you have an idea what it looks like. A bit messy because I’m a klutz and proceeded to smudge them halfway. But I hope it gives you an idea of how pretty the colour is.
In bottle, Covo Maldives is an iridescent green-blue and the finish on nails (no top coat) is very highly shiny and you can get it opaque in 1 coat. The iridescent shimmer finish means that mistakes are a bit more forgiving and the only other brand I have experienced that is similar in terms of ease of application for a colour like this is A-England polishes.
The square bottle does look familiar doesn’t it? *coughChanelcough* but the similarity stops there. Where the Chanel cap lifts off to unveil a smaller cap within, the Covo brush is attached straight to the cap. I personally find this a little unwieldy because the cap is rather large to grip. But who am I to judge? I’m no nail polish afficionado The brush in mine didn’t splay and was quite well structured, which surprised me because I guess I don’t have a lot of confidence in budget price products like these, so I was very pleasantly surprised.
In a nutshell
Covo Cosmetics is a new player in the local cosmetics market. The nail polish in Maldives is quite a dead ringer for colours from 2 big luxury brands who launched similar shades for Summer 2013. The colour is a lovely iridescent shimmer peacock/aquatic green-blue and when applied on nails, go on smoothly with a high gloss finish. I am not good with painting nails, but I found this one quite easy to use, even if the cap is a little large and unwieldy and the brush wasn’t streaky. Covo nail polishes are 3-Free and they are the first local brand and one of the few brands available locally that have this formula. What this means is that its not formulated with formaldehyde, toluene and dibutyl phthalate (DBP) which are believed to be toxic. I’m told they last very long but I didn’t test that because I have no patience with nail polish. I just liked how this colour is so in trend right now!
Pros: Affordable, Pretty in-trend colour, Easy to apply, Formulated to be 3-Free
Cons: Limited availability at the moment, Takes a while to dry (but you can use a quick drying top coat to speed it up), Cap is a little large and can be unwieldy for small hands
Who will like this: Anyone who is looking for a budget alternative to the aqua/peacock colour that is in-trend for Summer 2013
Pretty colour right?!?!
Maldives is quite an apt name too. I have never been to the Maldives but I can imagine how this colour reflects the deep turquoise hue of the ocean surrounding the beautiful beaches in the Maldives, with the golden light of the sun reflecting off the surface. I can almost smell the sea breeze already!
Do you like colours like these? Have you gotten in on the aqua/peacock colour trend for summer?
I don’t wear polishes a lot. The longest I can bear having them on is about 2 days before I remove LOL! Impatient is my middle name. Paris ‘Impatient’ B
Covo Cosmetics Nail Polishes come in 15 shades Price: RM29 Availability: Sunway Pyramid, One Utama, The Mines, Berjaya Times Square. Hopefully online soon at covocosmetics.com