As consumers, we are almost daily bombarded with news of what’s new in the market, be it a new restaurant, a new gadget or, in keeping with the theme of my blog, a new cosmetic brand or product. Do you sometimes feel overwhelmed? I do!
Every other week sees the launch of a new product, a revamp of an existing product, and sometimes, a new brand attempts to break into the already saturated cosmetics market. Every now and then, I receive pitches from random brands, many of which I’ve never heard or read of before, asking if I’m willing to try their new brand/product. I am always a little hesitant to though, and I usually do very intensive research before I even decide if I want to. That said, for me, this is true whether or not I blog or as a consumer. Its something I’ve been doing.
But what I’m curious about is how much research you do, if you do any at all, into a new brand or product before you take the leap of faith and buy or try it? What are things you look for?
I have to say that I’m quite a sceptical person. So all these wonderful claims touted by all the various companies, with their promises to restore my youth, my skin moisture, laser away my pigmentation… I take them all with a generous pinch of salt. So generous, it rivals the salt levels of the Dead Sea
When I am faced with a new brand in the market, I am I have to say, even more wary. I am fussy about where the product is manufactured, where it comes from, what it looks like, what the claims are, where they are sold and where the company marketing it is from. The last point is important for me. If something goes wrong, I must know who I can hold responsible and where they are.
I thought about this recently, because I recently received a pitch from a brand that I’d never heard of. When I did an online search, there was absolutely no information on this brand that touts itself as a medical grade skincare brand. It all sounded very promising, I must confess, but a few warning bells went off in my head.
- The brand was only sold on Facebook. There was no web presence at all. It hardly costs anything to set up a website. It does not have to be a swanky one, but I place no credence with a brand that has no website at all. Using Facebook as the primary platform for sales is taking the easy way out and I place that in the same category as blog shops i.e. I have no faith in them.
- There was no information on the manufacturer and distributor/marketing company. It was quite mind boggling, but there was no information at all. The brand name was mentioned, but I could not find the company name mentioned anywhere. Who do I hold responsible if something goes wrong?
- The products were previously only available through doctors. This is what puzzled me most. It was stated that the products were previously only available through doctors. I took it to mean that it should be used under medical advisory and not just sold online via Facebook in an arbitrary manner.
That said, I could be just paranoid. I saw that other people had taken up the offer to give the products a try, but then, it does take all sorts doesn’t it? I couldn’t bring myself to because I had no confidence in them and wasn’t ready to be a guinea pig.
Do you research new brands or products before you try or do you take a leap of faith? What criteria do you look for?
I do research on anything new. This is true of almost anything in my case. I tend to take my time to think it over, do my research, make up my own mind and then take the plunge. The things I look for are reputation, brand ownership and other consumers’ thoughts. I ask friends, if they have tried a product, or I look it up online, taking a wide sampling of product reviews. I take a long time to make up my mind. Why else do you think I’m still holding on to my phone with a shattered screen? I can’t decide what to go for next! LOL!