Every now and again, I make purchases from different counters and every now and again I get the same questions “Are you a XXX Brand member?” It appears that every brand has their own loyalty membership system now aside from the department store loyalty memberships. I know its a way for the brand to track their customer’s spending patterns and what they buy and the members benefits are just to sidetrack us from this.
Recently, I went to the Dior counter to pick up the Spring blushes for friends and when they pulled up my record, it showed that I’ve been to 2 other Dior counters to apparently pick up the same items It was quite creepy, and I can tell you the sales assistant was puzzled but to her credit, she didn’t say anything, just asked if the other counter did not have what I wanted haha! No, it did, I told her. I’m just getting more. She must think I snort blush or something
But the thing is this though – I don’t monitor my loyalty points nor do I actually know or care how many points I get. I know I don’t usually get enough points to redeem anything. Last year, I received a few statements from some brands I’d signed up as members for. I saw that in one brand, I wasn’t too far from being able to redeem a cash voucher, while in another, I was light years away from redeeming anything. The first brand even called me up to tell me to top up my purchases so I could get a voucher.
So, did I go and top up my points so I could redeem a cash voucher? Or maybe did I top up purchases to be able to redeem something? Would you?
Well, no. I honestly couldn’t be bothered haha!
I guess I’m just not that bothered nor that loyal when it comes to collecting brand loyalty points. Perhaps if I was a lipstick away, I might think about it if I was already at the counter. But if I wasn’t and had no intention to buy anything, or to visit the particular counter or brand, then I’d just let it slide.
Are you dedicated when it comes to collecting brand loyalty points to redeem products or vouchers?
As you can tell, I’m not. The only thing I’m a little more dedicated to is department store membership points so I do tend to shop quite exclusively at certain department stores so I can collect points which entitle me to cash rebates. But otherwise, I’m not fussed.