The biggest news to rock the fashion world this week is the very dramatic potential change in name of one of fashion’s biggest houses – Yves Saint Laurent, popularly known as YSL. The new creative director Hedi Slimane has announced that the iconic name will be no more come the Spring 2013 show in September this year.
Yves Saint Laurent will then be known as Saint Laurent Paris.
I’m not the most fashion savvy person out there, but even I am aware of the history behind the name of one of fashion’s most famous designers who came up in the House of Dior and was once the Head Designer in Dior before being fired. Reading the history of Yves Saint Laurent is interesting and pretty sensational
But history aside, this change of name is really something quite big although I’m not quite sure that SLP has the same ring to it as YSL, does it? What say you?
That said, I also read that the YSL logo will be kept on despite the change in the brand name. It could lead to confusion in later years when the new breed forgets the origins of the brand and wonder why “Saint Laurent Paris” uses a “YSL” logo. Who knows. They might even then decide to drop the Y in the logo. SLP? SL?
Maybe the change of name will modernize the brand, even as they say they draw inspiration from the 1966 Saint Laurent Rive Gauche line. After all, Christian Dior has over the years, without fanfare, dropped Christian from the name, leaving only the surname and I do see it becoming a bit more catchy – Dior rolls off the tongue more easily and looks solid and modern, as opposed to Christian Dior but they still keep the CD logo. So maybe we just need to get used to St. Laurent Paris
Its hard to say if the cosmetics line will be affected by this name change, because YSL cosmetics is now owned by the L’Oreal group and they may have their own plans for it. What I am very curious about, is whether the iconic Y in Yves Saint Laurent designed bags will remain.
Personally, I’ve been having my eye on the YSL Cabas Chyc for a while now. This might just give me the push to get it. We’ll see
What do you reckon? YSL? SLP? For those of us who have grown up with the YSL name, we may feel the loss but those coming in later will probably just take it all in stride. Still, I better make my mind up about the Cabas Chyc before they do away with that Y too