Oh gosh! Can you believe that I actually remember when Maquillage was first launched as a brand? I remember all the hype and next thing you know, you’re *ahem* older.I think they’ve been around 10 years already, if that. I’d only ever tried 1 eyeshadow palette from the brand in all this time. I’m not quite sure why.
2 more little tidbits before I show you a couple more photos from the Maquillage Spring/Summer 2012 collection
- Shiseido celebrates its 140th anniversary this year. 140 years is a heck of a long time to be around in the cosmetics business and this cosmetics giant must have gotten it right. So Happy Birthday, Shiseido!
- Japanese makeup lines tend to do 2 big collections a year – Spring/Summer and Autumn/Winter. You see their collections around a lot longer, and the colours transition easily into each season. This is by contrast to the Western brands that do 4 collections a year and leaves us all breathless.
Now onto Shiseido Maquillage Spring/Summer 2012 and that new True Rouge lipstick
The True Rouge lipstick (RM90) is permanent. Hurrah! Its a long lasting lipstick that is infused with moisturizing qualities. I can never resist me a Japanese lipstick. I love my Diors and Chanels but for consistent quality in flattering, wearable colours and beautiful smooth, glossy textures, I stand by the Japanese lipsticks every time. Interestingly, I have noticed a trend of the higher end cosmetic brands heading down the route of the lipstick textures popularized by the Japanese. So yes, the Japanese hit it out of the park with this one.
There are 12 colours available in this range and what makes this outstanding is that each lipstick is cut in a distinctive shape to fit your lips, as well as the pretty packaging it comes in. Japanese lipsticks. You can never go wrong. Trust me on this one I’m going to check this one out and bring a report soon.
The limited edition item is the Styling Eyes palette (RM135) which comes in 4 shades. It says M on it not W. I took this upside down
The shadows are pretty much what you will expect of eyeshadows from a Japanese brand. They are sheer and are infused with pearl shimmer. Some people find Japanese eyeshadows too sheer and too shimmery. I will agree and disagree. I agree that they are shimmery but they aren’t glittery. So in many ways, they are flattering on many skins and brighten up the eye area for a natural perky sort of look. I disagree that they are sheer and unpigmented. It usually can be layered and when I played around a bit with these palettes, they are pigmented. Just that they tend to be light so those who prefer something with more pigment and impact will not like these. I will also say that the colours and textures are more suited to those who have fair to medium toned skin. Dark skintones need not apply for you will likely only see shimmer. Its just the market they are targeted to.
And finally, new for Spring/Summer is the Multi Compact Foundation (RM152 – refill RM95, case RM40, puff RM17).
The powder foundation has 3 shades in it to contour, and highlight, and comes in 3 shades. Again, this being a Japanese brand, foundation shades fit only the fair to medium skintones. The compact is pretty and I am reminded a little of the Diorskin Nude Natural Glow Sculpting powder foundation. Its got that sort of vibe going on.
Base or foundation is another Japanese makeup strength that I find little fault with. I am a big big fan of base products from Japanese brands and for powder foundations, they are almost always fine milled, with a lovely velvety finish. Rarely have I ever gone wrong with a Japanese branded powder foundation!
Listen to me. I should be going back to my roots, eh? Time for me to start taking a look at the Japanese makeup I fell in love with and sharing it with you
To be honest, out of the new items for the Maquillage Spring/Summer 2012 collection, I’m most enamoured with the True Rouge lipstick and the Perfect Multi Compact foundation. The eyeshadows are a bit too sheer and shiny even for me.
Does anything from the Maquillage Spring/Summer 2012 collection catch your eye? Have you tried anything else from Maquillage and have a recommendation? You know me. I’m always up to hearing your recs because you never know when I might act on them!
Maquillage Spring/Summer 2012 collections are available at all Shiseido counters. Styling Eyes compact (RM135) is limited edition. True Rouge lipstick (RM90) and Multi Compact Foundation (Refill RM95) are permanent.