If you are going to splurge on just one lipstick this year, make it Dior Serum de Rouge. This is by far, my favourite lipstick of 2009 and that’s saying a lot since we’ve only just entered the final quarter of 2009! I don’t think anything will or can be launched later in the year to displace my love for this.
Dior Serum de Rouge is a new luxurious lip treatment by Dior Cosmetics. To call it a tinted lipbalm is doing it injustice because its not a tint of colour on your lips – its full on COLOUR! Yet, like a lipbalm it caresses your lips and keeps them moist and supple.
To call it a lipstick is similarly deceptive as it keeps lips supple and soft while drenches it with lip colour. It might be best to call it as Dior has – a lip treatment for the lips hence the name Serum de Rouge.
I did not show you the full packaging because I love this shot of the lipstick 
But the Serum de Rouge lipstick comes in a slim tube with cane work on the body. You twist the bottom of the tube to push the lipstick up and similarly to twist it back down. There is that clackity sound like that of the click lipglosses – all quite lux looking. The swatch of Crimson Serum and the rest of the colours available is after the jump.
You are viewing the Dior Serum de Rouge in #840 – Crimson Serum, a colour I zeroed in immediately when I saw it. If you love red lips you MUST get Crimson Serum. Its positively gorgeous on.
Here’s how Crimson Serum looks with and without flash. Yani loves this color too – but then she would! 
The serum lipstick slides on your lips like warm butter, looking glossy and moist; and the beautiful part about this is that it lasts without drying out the lips. I eat and drink and by midday some color is gone, but a tint of it remains on my lips. Serum de Rouge is replacing my love for Dior Addict lipsticks! But I guess its ok since its all Dior LOL…
If you’d rather not go for something quite as strong as Crimson Serum, you have 6 colours to choose from – most of them are wearable. Jamilla Camel has me wanting 760 Raspberry Serum. I think I’m going to cave when I get to duty free!
Dior Serum de Rouge retails at RM109 each at all Dior counters. Yes its pricey but good quality stuff always come with a hefty price tag so I’m not complaining. Put this on your Christmas/birthday/holiday wishlist
Pros: Smooth, Does not dry out lips, Good colour payoff, Sleek packaging
Cons: Pricey but worth it
Have you tried the Serum de Rouge lipsticks? If you haven’t drop by the Dior counter, test them and let me know if you love them as much as I do 
p/s There is also SPF20 to protect lips. The active ingredients include Mango butter (smooths surface), Hyaluronic acid (boosts up wrinkles in lips), Ruscogenine (stimulate microcirculation), Extract of Centella Asiatica (activate collagen to boost lip firmness), Extract of Commiphora (replumping anti-wrinkle action)
Stay beautiful,
Paris B
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Thanks for the review and swatches! You look great!
Does Serum de Rouge have an SPF of 20? Can you please list the (active) ingredients?
Hi Leslie
Thank you and yes there is SPF20 in this lipstick. I have listed the active ingredients in the post above. Thanks
Ooooh I wanted this one so bad when I first saw it. KIV-ed it ‘cos I’ve got way too many lipsticks. Now that I’ve seen this, I’m so getting one
Hi Tine
Ooh can’t wait to see which you’d pick
Enough said! If it’s your ultimate must have lipstick for 2009! I’m sure it’s worth the money!!! I haven’t tried any of their lipsticks or even makeup for goodness sake, I guess I’ve tried most of their sample sizes, but this is getting interesting!!!
Hiya Nikki
LOL… Yes its worth every cent! Dior lipsticks are the best ever – if you can, do give it a try some time
The red is so sexy!
You’re so fair and the lips is so red..kinda like a geisha~^^
Hi Jean
LOL… hardly geisha but thank you!
It looks so buttery smooth! I’ve never had a high end lippie before……this might be my first! Going to check it out at their counters =) Thanks!
Hi Babybubblz
I hope you like it!
Crimson Serum looks extremely nice on your fair skin… how i wish i can pull off this red lipstick too… envious..
Hi Synaesthesia
You could try another shade of red – anyone can wear red – its a matter of shade
Paris, Crimson is a fab colour on you! I agree with Jean, very much like a geisha
Hi Yani
Crimson is fab on you too!
Thanks
Ah!!! I’ve got my eye on that raspberry one as I found crimson to be a little too bold for everyday ^^ I’m actually okay with the price tho. In comparison Shiseido lippies are RM90+ each and the Lunasol ones are equally as expensive. But taking the texture and quality into consideration it actually works out well. I also look forward to them expanding the range to include some rosy corals ^___^
What am I saying? It’s Dior! They make lipsticks like no other!
Hi Saintangelius
I have my eye on Raspberry too and I must agree – Dior lipsticks are THE BEST!
I agree with the girls… you look like a beautiful geisha in the pic!!
The lipsticks are soooooooooo gorgeous, especially the one you’re wearing! I MUST RESIST… mac is making me poor enough as it is! >.<
Hi Jenn
LOL Thank you! lucky for me MAC is no threat to my wallet
i’ve juz seen this lippie on the back of a magazine when my MIL brought this baby in raspberry home and showed it to me. the packaging and texture’s awesome! love it love it love it!
pretty geisha look btw.. two thumbs up!
Hi Anis
Thanks – it was unintentionally a geisha look but thanks anyway.
I agree with you all too! Paris is truly a gorgeous Geisha!
I want Rasberry Serum too! Do you think it is cheaper at airport’s duty free shop?
Hi AnT
Haha… I’m not sure if its cheaper at duty free – I’m going to find out later but even if its cheaper, I doubt it’ll be much cheaper
The crimson is stunning on you!! I am definitely lemming more Serum De Rouge!! I will be heading to the Dior counter at Duty Free!!
Hi Jamilla
Oh don’t get me wanting more too!
that is a lovely red on you! i must drag my lazy butt to the counter to try these! gosh, i am so far behind you all!
awesome post once again.
Hi Jojoba
Thank you! I love this shade of red
Whoa, that is some intense lippy! I have fallen in love with Raspberry Serum already. HEELP!
And I grinned at “entered final quarter of 2009″ – and I thought I was the financial writer here…
Hiya Kahani
Eeps! No help sorry! I want Raspberry Serum too!
Uh oh… I feel a lemming coming on!
Hi Rinnah
Careful that lemming doesn’t nibble away at your wallet!
Hello Paris.
How much is this lippie?
Hi Celaine
Its in the review – RM109.
Oh my goodness. It looks positively delicious! And it’s a gorgeous colour. =)
And there I was telling Kahani I shall refrain from lipsticks for the rest of the day. Out goes the resolution! I’ll try to run to a Dior counter soon to check it out. Thanks for the review Paris!
Hiya Syen
Its permanent so you can still wait for January 2010!
Oops. I meant “Year”, not day. Day woulda been easy enough a promise to keep. Hehe.
Wow … you look like a delicious hot geisha! Serum lippies, I love the idea of it, I’m totally gonna check them out!
Hiya Shorty
Thanks its really nice if you have dry lips
I have this too! In the beige though. My best nude lip ever!!!!
At first, the color turn me off, actually. All too dark and kinda old-lady. The SA insisted on me trying it so I did. Then I love the feeling of it and decided to buy one. Now I’m wearing it everyday and all the time!!
Love love love!
Hey! Great review and I love the first shot of the rouge. I’m typically not so brave to go with a super red lip cos I’ve got overly full lips and wearing a tinted and red lip makes me look obscene, but I do love THIS particular red. It comes off light, a tint, if you will and while it’s actual full on colour, it’s not overbearingly red like some other reds can be.
Personally though, I always carry the 640 in my handbag for my daily office look, but I recently added on the 740 Rosewood cos it is SO deliciously pink! My bestfriend carries the 730 and 760 and we often trade and share in the powder room. With great results! I love this product, I really do, cos it seems no matter what colour I slide on, it looks gorgeous.
And I absolutely adore the moisturizing effect!