I picked up the Etude House Eye Secret eyeshadow on a whim to make up a purchase of RM50. Its one of those things 
I was surprised however when I actually rather like it!
The Etude House Eye Secret eyeshadow is the one with the faceted surface and the metallic shimmery colours. As I previously said when I saw the Etude House collection, I preferred the look and feel of the Eye Secret to the Petit Darling eyeshadows. They felt nicer and looked better.
The colour I got was OR201 (Secret Orange). Now, don’t be turned off at the thought of orange eyeshadow. I used to be too. “Orange?! Who wears Orange Eyeshadow?!” I’d exclaim in horror. Ah, but now I do, because Secret Orange is NOT orange, but a lovely peach!
Here’s how to wear a light orange or peach eyeshadow - use it all over your lids to perk up tired looking eyes with a black shadow smudged near your lashline. Don’t ask me how, it just works. I wore it to work one day after staying up all night reading and I had people saying how fresh I looked even when I felt half dead.
Immediately, I felt Secret Orange endearing itself to me!
The packaging is very much like Lavshuca eyeshadow singles. Here’s a comparison picture side by side. Etude House is larger but you can see that the general shape and design of the case is the same as Lavshuca.
The eyeshadow texture however, reminds me of T’estimo eyeshadows. They even have similar faceted surfaces for the metallic shades. T’estimo however, is still finer milled and smoother to the touch for me and T’estimo is more pigmented. The powder of Etude House Eye Secret eyeshadows did have a tendency to fly all over if you use a brush so I stick to using my fingers (and the surface doesn’t turn into that horrid gunky texture on contact with oils from your skin – yay!). Colour wise, it is fairly pigmented – the black colour is a decent buy if you are looking for a black shadow with sparkles; and it lasts for me but then most eyeshadows do.
Retailing at RM18.90 an eyeshadow, the Etude House Eye Secret eyeshadow is very affordable. One or two of the colours are gritty to the feel (I remember one was a white) but most of them are fairly smooth and shimmery metallic. The colour is also easily depotted – just stick a needle in the hole behind the case and pop the pan out into an empty palette. I’m still thinking of that GR620 that resembles Erika F of Lancome. 
Cheap and good? Yes indeed!
Pros: Affordable, Nice shimmer, decent colour range.
Cons: Rather powdery, Some colours feel gritty
[rating:3.5/5]
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oooh i like cheap and good
too bad it’s only found in sunway and kepong at the moment 
(( i wish they’d open one in the city! 
the packaging and the look itself is super pretty!
It’s nice that it doesn’t go gross when you dip your fingers to it, which is a plus factor 
@entwined : Maybe in time. I’ll report if I find it opening in the city.
@Nikki: Thats my test of whether an eyeshadow is good too – if it doesn’t turn gross, its already one step ahead in my book.
i just found out in one of plue’s older post that there’s already a branch in Times Square
Yay! Odd that it isn’t updated on Etude’s House website though.
thanks for the review! I finally visited the Etude House at metro prima and ended up not buying anything. *sighs* you’re right about the petite eyeshadows. I didn’t like the textures at all. so frosty and chunky. The secret was much better but nothing that really caught my eye yet. After a quick browse, I was only into the lip stains and makeup bases but nothing that I’d just spend on since I’m recently being very careful with my cosmetic spending.
Was at Sunway checking out Etude after reading your last review on BB cream and thought maybe I will pick up a eye makeup remover there, but the environment was too girlish and dolly I guess, I ended up in Body Shop instead.: )
@entwined : Maybe the website can’t keep up!
Glad you found an accessible outlet.
@connie: A lot of it didn’t catch my eye too. I was sucked in by the Spend RM50 and get a freebie coz I was just a couple of RM away!
@Reese: Yep that pink does get to me too. Just over over right?
do etude still selling the eye make up remover? the one that’s blue colour?
they r very very good eye make up remover..
where else they have branches other than in sunway? i know the one in sunway has not opened yet
@prettybeautiful : Eh? Not possible. Sunway is their flagship store and I’ve read of many people visiting there.
eh sorry. i mean, the one in times square has not opened yet. i have been to the sunway one. i want to get something there but i feel so lazy to drive to sunway. the ldp is always jam like crap
Believe me when I say I’m super envious that you have access to Etude House in MY!