Previously, when Bobbi Brown first launched her Metallics eyeshadows, the sets were marketed as “custom palettes“. However, one could not change or mix and match the eyeshadow colours in the palette. All you could do is to choose which palette to purchase in your set.
Now, you can truly create custom palettes from Bobbi Brown.
Bobbi Brown has come up with a whole new set of eyeshadows and blushes in square pans. The eyeshadow and blush textures come in matte and shimmer and the shades are all labeled new. The colours all look muted and neutral, just like the regular line of Bobbi Brown eyeshadows.
The palettes are sold separately and come in 2 forms – square palette that fits 4 and long rectangular palettes that fit 3.
Based on the description on the website, which place the blushes in flip top packaging with “pop out” pans, I reckon they are designed like Make Up For Ever eyeshadows and blush, where there is a hole in the back of the packaging to make it easy to depot. The site doesn’t say if the palette is magnetic. I think its better if it is – its easier to move pans and colours around and less messy than glue.
Bobbi Brown had palettes before this, but their palettes held the whole eyeshadow or blush including its case. That made for a very bulky palette. To be honest, I don’t know what has taken them so long to come up with this concept.
Clearly, consumers like to customize their own palettes – MAC, Stila, Make Up For Ever, all have eyeshadow and blush pans and palettes from way before. Bobbi Brown sure has taken a long time to catch up.
I’d like to check these out when they get here. I don’t expect the colours and textures to be any different from the present collection, but having square pans is a bit of a novelty in Western makeup. Most western brands come in round pans and most Asian brands come in square or angular pans. I’m not sure why it works that way but it does. I’ll post details if I get any.