Review: Makeup: Imju Dejavu Fiberwig Mascara

by Paris B on · 24 comments

in Mascara,Product Reviews

I’m sure many would have seen or read about or heard about the Imju Dejavu Fiberwig mascara. It is touted as Japan’s best selling mascara and I first saw it in Malaysia in the last year or two. It was about that time that I was learning to use mascara and was looking for a good one.

A friend from Hong Kong told me to try the Dejavu Fiberwig mascara. According to her, its nothing short of awesome. However, being a little bit of a skinflint, I balked at paying RM49.90 at Sasa for it. On my last trip to Bangkok, I happened to see it at a Watsons for only about RM25! (have I mentioned how I love to shop in Bangkok?!) So I picked up a tube of Fiberwig in Pure Black to see what the hype was about.

The first thing that struck me when I pulled out the brush was “Oh my! Its a big brush!” The trouble is that I don’t have very long or curled lashes. I have typical stick straight Asian lashes that point down so using a big brush can be messy. I had a similar complaint about my favourite mascara so far – Anna Sui DX Full mascara. The brush on the Fiberwig is even bigger!

I usually apply my mascara in the following manner: curl lashes -> apply mascara

I found that when I used this method with the Fiberwig, it weighed my lashes down and all the curl went out of my lashes! I was very surprised. So, reading the bit of paper that came with the packaging, I saw that the recommendation was to apply the mascara, let it dry then curl.

Now, many of us might have read warnings NOT to curl your lashes after applying mascara because it can cause breakage. So, I was very surprised and not a little sceptical to read this instruction. But try it I did. And to my surprise, it works. I apply the mascara after doing my eye makeup, do the rest of my face while the mascara dries and then curl my lashes once I’m done. By then the mascara has usually dried and it doesn’t stick to the curler at all. Voila! Perfectly curled lashes that stay curled the whole day!

The other thing I noticed about the Dejavu Fiberwig mascara after repeated uses is that it lengthens lashes beautifully, but doesn’t provide much volume. I guess we can’t have it all! I’ve tried all the usual tricks – wiggling the brush at the base of the lashes, applying layers and still no volume. For someone with somewhat sparse lashes its a bit of a bummer.

It is not waterproof but water resistant. It doesn’t run on me and stays nicely on the whole day. I also find it easily removed with my usual oil cleanser at the end of the day. Also, if I’ve made a mistake or caused the brush to get my eyelid (as I do due to the brush size), it is easily removed with a cotton bud so not much complaints there.

I find the texture very liquid and the tube is quite large. If not for the 3 month embargo on mascara I’d say that one tube could last you up to 6 months with regular daily application.  Unlike Maybelline mascaras I don’t find my eyes watering with the fumes when I bring the Fiberwig mascara brush near them. That alone gets it a thumbs up from me for this drugstore brand.

Pros: Lengthens, water resistant, no fumes, a lot of product, holds a curl once you curl your lashes after applying

Cons: Curl only after applying, weighs lashes down, quite pricey, not much volume 


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[ 22 comments… read them below or join the discussion ]

beetrice April 14, 2008 at 11:35 am

Wah…I was just about to do a post on this one as well…sadly, I think it’s gone up in price since then – last time I checked, it was RM59 at Sasa…although they have a smaller version for RM29.


S-Kay April 14, 2008 at 12:27 pm

Hmmm….scary right put mascara then only curl. Anyway, I don’t dare try anything other than CD’s Blackout. I itchy hand and went to try Lancome’s mascara again but as usual, it weighed down my lashes. Sigh.


Andie Summerkiss April 14, 2008 at 12:54 pm

I am a mascara freak as well. Always have to put some on. But I never have any other good experience. Tried Kanebo, Clinique and L’oreal but none gives result as the humble Maybeline Volum-something?

Do you have any idea why? The rest just wont curl up my lashes. My lashes are long but not that thick. They are ok.


akiki April 14, 2008 at 1:06 pm

it’s good to try to curl your lashes before and after applying mascara. i did in both ways and my eye lashes looked fabulous~

after since my curler had broken, i had not been using curler for more than 1year.. haha…

going to get a shu uemura’s curler soon….


April 14, 2008 at 3:04 pm

This was actually quite cheap in Japan, but I never bought any to try, I don’t know why.

Sigh … I have yet to find my HG of mascaras …


Joanne April 14, 2008 at 6:27 pm

I use this with Kate’s mascara base. I have medium length lashes, and with the combination, my lashes look really long and stays curled even though I curl before I put mascara.


Monstro April 14, 2008 at 6:56 pm

I’m still on a search for the best mascara, so will have to check this out. Currently, my fave is Volum Express waterproof. I do the tissue trick to get rid of clumps, but it gives me decent volume and extra length. Doesn’t smear, which is key for me.
PB: how does this compare to Anna Sui’s DX full?


jojoba April 14, 2008 at 11:29 pm

if this thing is 59MYR, then you’d better just stay with Anna Sui’s… but you scored it with a fab. price!
i was tempted to try it too because of the max. rave but now i won’t, thanks to you!


Lisa April 15, 2008 at 10:15 pm

The lovely thing about this is it doesn’t clumps up like other mascara, does not smudge and it comes off easily with just water. However, the downside would be no volume and fullness. 😛 I would still use it on a lazy day. Anna sui’s still my #1 so far. :)


iekawicka April 17, 2008 at 6:16 pm

why dont u guys try red earth2V mascara(black) for the 1st and 2nd layers, and continue with CD’s blackout.. its awesome..!!! red earth mascara always be my no 1.. my lashes really long and volume?! thumbs up!!


miss p May 6, 2008 at 1:18 am

Oh! Have you tried Max Factor AquaLash? Its the waterproof version of 2000calorie. I know they don’t sell Max Factor in Msia (I think) but it is my HG at the moment~~


pumpkin May 9, 2008 at 2:07 pm

I agree with Miss P. My HG is Max Faxtor Calorie 2000 waterproof mascara. It gives me volumn, length, curl and no clumps at all ! Love it love it love it! Been using it for abt 5 years now. Cheapest to get from US; about USD 8. Australis is selling about AUD 25. Bought once from cosmetic shop (Sasa alike) in Hong Kong before too.


Von May 12, 2008 at 10:53 pm

I’ve been using Estee Lauder Magna Scopic Mascara, its quite good and easy to wipe off with an eye makeup remover. But was wanderig if there is anything better? Have heard bout Dior Blackout Mascara. Would be great if u could do a review on both these mascaras. 😉


ParisB May 13, 2008 at 12:23 pm

Von: My favourite is still Anna Sui Full DX. Try it! I haven’t tried Estee Lauder and Dior. I’d try to review them but I’m broke at the moment!


KC July 5, 2008 at 7:28 am

Kevin, TW’s famous makeup artist has mentioned before that some mascaras are made to be applied more at the tips and not the whole lash.
I suppose since this is one of those mascaras that weigh down you lashes to apply a mascara base to hold your curl and even possibly apply a different mascara from your root to about 3/4 then use the IMJU mascara at the ends since it has those small tiny fibers.


leah August 6, 2008 at 10:06 am

Where can I buy Fiberwig in Hong Kong? I recently had false eyelashes done professionally. They were stunning, but when they started to come out a month or so later, they took my lashes with them so now I have stumpy little lashes and I don’t know what to do! Any recommendations? I LOVED the long eyelash look and now I look like a chiwawa (sp?) dog! I read that Fiberwig applied after Diorshow might help me out.


ParisB August 6, 2008 at 12:17 pm

<b>leah : </b>

Hi I’m afraid that I don’t know where to get Dejavu Fiberwig in Hong Kong as I’m in Malaysia. However, I’m sure its easily available in Watson’s or Sasa. Hope you find it soon.


prettybeautiful September 19, 2008 at 9:16 am

i got this too! and….i have yet to try and review it. lol. still sitting new on my desk 😀


ParisB September 19, 2008 at 9:50 am

@prettybeautiful : I thought it so-so. Very good for the price I paid but not so for the price it retails for here.


Crystal November 13, 2008 at 7:21 pm

Guess what i’m the super dupper Dejavu Fiberwig LOVER!!!!
I can never leave home w/o it….
Trust me…Frequent get compliment by GUYS eversince i used it…
Girls envy me for the overall effect….
Oh…well Never once it disappoint me.
In S’pore it cost $25 but it’s worth the money.
Easy removal with warm water n so much of the dramatize lengthening effect as
i’ve got short lashes…
But Dejavu Fiberwig is the cure to it…

In all i got to say,




Carmen.S January 25, 2009 at 2:54 pm

blehh. Dejavu firberwig was a big dissapointment for me. X(


Rachie April 9, 2009 at 2:47 am

I have tried every mascara/trick i the book…here is thee best. Curl your eyelashes FIRST ( I like tweezerman curlers as they have a silicone pad as opposed to a rubber pad which can pull lashes out)and then apply Clinique long prettty lashes mascara in black…voila! I have short sparse lashes, and EVERYONE seems to think i have really long lashes when i use this. It gives a lovely fluttery feathery look and mega length. Warning Clinique LPL mascara only gives a good effect when lashes curled first…but the effect is fab.


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