If you see this at the entrance to a store, it would be natural to assume that it must be a store selling stuff for men or men’s clothing, or anything men related. The model is by no stretch of imagination, female.
Yet, if you look to the right of the picture and at the picture below, you will notice that this is a store selling beauty and skincare products.
Surprised? I was. I saw this at Vivocity in Singapore but only had time to snap a picture without walking in.
The brand name is Beauty Credit and after doing a quick online search, I saw it is a Korean low end beauty and skincare brand. I would think it would be something like The Face Shop or Missha or Skinfood, which are all Korean low end cosmetics and skincare.
The only difference between Beauty Credit and the other brands is that Beauty Credit uses a male model, even for their instore ads! I have no qualms with a man modeling hair wax or men skincare, but to put a man side by side with makeup is rather strange.
I checked out the site and I’m sorry I don’t recognise the model. I guess I don’t watch enough Korean dramas, but he must be someone big. He even advertises a powder for them. Um….
The men’s range is limited to skincare and is honestly, quite small. The rest of the products, as to be expected, are targetted at women. So, why use a male model?
The mind boggles. I would however, like to check out the products the next time I’m in Singapore. Has anyone tried anything from this line and have something to share?